After it was announced that Fox News has settled sexual harassment and verbal abuse allegations against host Bill O'Reilly, 10 companies have pulled their ads from The O'Reilly Factor. The network agreed to pay five women a sum of $13 million to settle the allegations.
According to a report by CNN among the companies refusing to advertise on O'Reilly’s show are Mercedes-Benz, Hyundai, BMW of North America, Constant Contact, Ainsworth Pet Nutrition, UNTUCKit, Allstate, T. Rowe Price, GlaxoSmithKline and Sanofi.
"The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now," Donna Boland, corporate communications manager at Mercedes-Benz, said in the statement.
Hyundai had a similar statement, "As a company, we seek to partner with companies and programming that share our values of inclusion and diversity," Hyundai said in the statement. "We will continue to monitor and evaluate the situation as we plan future advertising decisions."
It is unclear at this point whether or not Bill O'Reilly’s show is in trouble. Taking the history of the show and its major contributions to the network it is unlikely The O’Reilly Factor will disappear.
The New York Times reported that since joining Fox News in 1996 O’Reilly earned an annual salary of about $18 million as the host of “The O’Reilly Factor.” His value and contributions to the company is indeed impressive. Just from 2014 through 2016, the show generated more than $446 million in advertising revenues, according to the research firm Kantar Media.