Covercraft Industries, LLC announced today the acquisition of Marathon
Seat Covers, a leading manufacturer of premium-quality, custom-fit seat
covers for the automotive industry. This latest acquisition enhances
Covercraft’s world-leading pattern library and expands the company’s
assortment of custom-fit automotive aftermarket seat covers.
Founded in 1978, Marathon Seat Covers’ products cater to outdoor
enthusiasts, families and the hard-working pickup truck owner with seat
covers that are durable, stylish and precisely fitted.
This latest acquisition firmly places Covercraft as the market leader of
custom-fitted automotive seat covers and enhances the total product
offering of the company. “We take pride in knowing that we’re in a
category of one when it comes to custom vehicle protection products, and
the addition of Marathon Seat Covers further solidifies our commitment
to providing the largest assortment of premium interior protection
products available in the automotive aftermarket,” said Mark Korros,
President and CEO of Covercraft.
Marathon Seat Covers is the third company to join Covercraft’s
ever-increasing family of vehicle protection products since Covercraft
partnered with Century Park Capital Partners in 2015. Last year,
Covercraft added GT Covers, a highly respected manufacturer of
premium-quality, precision-fit seat covers, and in 2016 added ADCO
Products, the market leader in RV covers and protection accessories.
Covercraft is a leading manufacturer of aftermarket protection
accessories for the automotive, aviation, RV, power sports, marine,
motorcycle and outdoor products end markets. Covercraft additionally
owns a significant presence in the automotive OEM market, serving
leading manufacturers with custom designed protection products. The
company not only sells products under the Covercraft, ADCO, and GT
Covers brands but also holds licenses for Ford, Carhartt, Winnebago,
Airstream and Tommy Bahama.
Guy Zaczepinski, Managing Partner with Century Park Capital Partners and
Chairman of Covercraft, concluded, “The product offering that Marathon
brings to our assortment further enhances Covercraft’s position as the
authority in the custom seat cover category, a vertical we are
incredibly enthusiastic about. We are fortunate to have such a
high-quality brand join our growing vehicle protection family.”
Marathon Seat Covers is a premium manufacturer of custom-fit aftermarket
seat covers. The Company’s expert craftspeople have been creating custom
seat covers since 1978. Marathon Seat Covers’ mission is to satisfy
their customers’ needs for vehicle organization, protection and
cleanliness by providing durable, stylish and easy-to-install custom
seat covers that enhance and protect the interior of the vehicle.
For more information, please visit www.marathonseatcovers.com.
Covercraft Industries, LLC is the leading branded manufacturer of
automotive protection products including vehicle covers, seat covers,
front end masks, dashboard covers, window sunscreens, RV covers, patio
furniture covers and other products that preserve and protect. The
company focuses on custom patterned products with a library that
includes more than 450,000 patterns for distinct automotive and outdoor
protection products. Covercraft is certified to both ISO/TS16949:2009
and ISO 14001 standards.
Covercraft owns additional market-leading brands including ADCO, Colgan,
DashMat, GT Covers, Marathon Seat Covers, PCI and Wolf. Licensed
partnerships include Airstream, Carhartt, Ford, Tommy Bahama and
Winnebago. Founded in Southern California in 1965, Covercraft is
headquartered in Pauls Valley, Oklahoma with additional manufacturing
facilities in California, Colorado, Texas, Montana, Australia and Mexico.
For more information, please visit www.covercraft.com.
About Century Park Capital Partners
Century Park Capital Partners is a Los Angeles-based private equity firm
established in 2000 that invests in family businesses, owner-operated
companies and corporate divestitures with the purpose of accelerating
their growth. We specialize in acquiring strategically well-positioned
yet under-resourced middle market companies with identifiable potential
for value creation through the addition of critical resources. We
leverage our team of operating executives, the Century Park Executive
Council, to invest in companies within their particular domain
expertise, and then further support our investments with proven
operational and strategic initiatives including buy-and-build
acquisition programs, process improvement plans and infrastructure
additions. Since inception, Century Park has completed 60 transactions.
For more information, please visit www.centuryparkcapital.com.
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