Creative Realties and Reflect Systems Execute Definitive Merger Agreement | Financial Buzz

Creative Realties and Reflect Systems Execute Definitive Merger Agreement

Creative Realities, Inc. (NASDAQ: CREX) and Reflect Systems, Inc. reported the execution of a definitive merger agreement.  The combined company will operate under the Creative Realities, Inc. name and continue to list on NASDAQ as CREX.  “This really is an ideal combination,” said Rick Mills, CRI’s CEO, who will continue to act as CEO for the combined company. “CRI has a strong history of deploying large-scale and sophisticated digital signage projects, driven by our exceptional creative and project management teams. Reflect has world-class content management software platforms like ReflectView, which has become an industry standard for scalable, flexible, reliable digital signage. Reflect’s AdTech platform, AdLogic, is a game-changing solution for Digital-Out-Of-Home advertisers, and is currently used by publishers to deliver approximately 1 billion ads per month. Combined, we offer some of the most comprehensive digital signage and media solutions available in a powerful one-stop shop for customers.”

Lee Summers, CEO of Reflect, will also remain with the company and lead the combined company’s AdTech initiatives, including full integration with Supply Side Platforms and Exchanges. Commenting on the merger, Mr. Summers noted, “Not only do CRI and Reflect have complementary offerings, but we have also traditionally been strong in complementary markets. While CRI has excelled in Quick Service Restaurants, stadiums and C-store markets, Reflect has become an industry leader in retail, healthcare, banking, Digital-Out-of-Home and corporate communications. Together we can address virtually any digital signage need for any sector.”

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