William Mills Agency, the largest independent public relations and
marketing firm specializing in the financial industry, announced its
selection as agency of record to provide PR services to Denver-based
CULedger, a leading CUSO (Credit Union Service Organization).
CULedger focuses on delivering innovative applications through global,
distributed ledger technology (DLT) to credit unions. These applications
reduce costs and enhance the member experience through lower fees and
quicker transaction times. CULedger’s flagship product, MyCUID, is a
platform built on DLT that enables credit unions to detect and prevent
call center fraud and enable self-sovereign identity for members.
“Partnering with WMA will increase CULedger’s brand recognition and
further establish our position as a market leader in providing
innovative ledger technology to better serve our credit unions and their
members,” said Julie Esser, chief engagement officer, CULedger.
“CULedger is working on behalf of the entire credit union industry to
become the standard for improving operational efficiency and access to
information via distributed ledger technology,” said Scott Mills,
President, William Mills Agency. “Our agency is excited for the
opportunity to support CULedger in this mission.”
About CU LedgerDenver-based CULedger
is a credit union-owned CUSO that focuses on delivering innovative
applications to credit unions through its cross-border global
distributed ledger platform. In working through a national consortium
made up of credit unions and trusted industry investors, CULedger has
pioneered new developments related to global self-sovereign digital
identity that will further enhance the trust credit unions have with
their members. CULedger provides advantages to credit unions and their
members by reducing risks associated with cybersecurity and fraud,
improving member experience, streamlining internal processes and
reducing administrative and operational costs. To learn more about
CULedger, visit www.culedger.com.
About William Mills AgencyFounded in 1977, the
Atlanta-based company has established its reputation in the industry
through successful execution of media relations, marketing services and
crisis communications campaigns for hundreds of companies ranging in
size from entrepreneurial start-ups to large, publicly traded
corporations throughout North America, Europe and India. For more
information, please visit www.williammills.com.
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