Delta Air Lines Inc. (NYSE: DAL) announced on Tuesday that it will be first U.S. global carrier to offer free mobile messaging on flight, which will be more than other airline that also offers the same service.
Delta has invested into a multi-billion dollar customer experience. The new service will launch on October 1st and most Delta flight will offer the service completely free.
The service will available on Gogo-enabled Delta flights, including all aircraft with two or more cabins. Free mobile messaging will be for text use only and does not support photo or video file messaging.
The service will allow access to apps such as iMessage, WhatsApp, and Facebook Messenger. It will allow customers on flight to contact family members, friends, or anyone else on the ground in real time.
To support the messaging service, flights are powered by Gogo’s 2Ku Wi-Fi technology. Delta states that it will deliver consistent and uninterrupted coverage anywhere in the world. Gogo’s Wi-Fi services is among one of the popular services offered on many airlines, but prices tend to vary.
Although, over the next few years, Delta will install the high speed Wi-Fi technology into over 600 more flights. Currently, only 200 flights have the Wi-Fi installed. There are over 1,300 Delta planes worldwide, according to Delta spokeswoman.
"We know many of Delta's customers want or need to stay connected in the air and on the ground, which is why we're investing in an easy, free way to send and receive messages inflight through some of the most popular global platforms," said Tim Mapes, Delta's Senior Vice President and Chief Marketing Officer.