On Friday, Dick’s Sporting Goods (NYSE:DKS) announced it had partnered with Instacart to provide same-day delivery for customers. All of the company’s over 150 locations, in states including Georgia, Maryland, New Jersey, New York and Virginia, will benefit from the deal.
“People across the country have embraced outdoor activities this year as a way to stay active and safe, and we’ve seen a meaningful increase in demand for sporting goods across our marketplace. Customers continue to rely on Instacart as a fast and reliable same-day delivery solution for all of their needs, and we’re proud to partner with DICK’S Sporting Goods to offer their incredible selection of products to customers in as fast as an hour,” said Chris Rogers, vice president of retail at Instacart.
The service launched this week just in time for the end of the holiday season. Amid the online boom steered by the global pandemic, there has been an increase in demand for retailers and carriers like UPS and FedEx to deliver packages on time.
Platforms such as Instacart, Doordash and Target’s Shipt are considered essential now more than ever as people avoid going to stores. At the start of December, Bed Bath & Beyond teamed up with Shipt to offer free same-day delivery for a short time throughout the holidays. However, Dick’s plans to hold on to its partnership with Instacart far beyond the holiday season.
“We’re planning on rolling this out to more stores. But with the holidays, we just wanted to make sure to get something up and running for a considerable amount of our customers,” said Joe Pietropola, senior vice president of e-commerce at Dick’s. “We were able to get that done headed into this final rush, with the last 10 days to [Christmas].”
“Our customers have been asking for convenience and speed, and that’s what led us to look at a partnership with Instacart, to really broaden our portfolio of being able to meet the customer wherever, whenever,” Pietropola added.
Dick’s shares jumped over 6% in 2020, elevating its market cap to USD4.7 Billion.