Domino’s Pizza to Begin Driverless Deliveries in Houston

Domino’s Pizza to Begin Driverless Deliveries in Houston

Dominos (NYSEE: DPZ) is now testing out a self-driving car to carry out its deliveries in Houston Texas. The company revealed it is using an autonomous vehicle made by Nuro to spearhead the pilot program.

“There is still so much for our brand to learn about the autonomous delivery space,” Dennis Maloney, Domino’s senior vice president and chief innovation officer said in a statement. “This program will allow us to better understand how customers respond to the deliveries, how they interact with the robot and how it affects store operations.”

Customers will need to place prepaid orders on Domino’s website for delivery from the restaurant’s Woodland Heights store. If the order is aligned with the specific days and times the driverless vehicle is running, they can choose to have Nuro’s R2 robot deliver their meal. Upon the robots arrival, customers will enter a PIN to open the doors and claim their pizza

“Nuro’s mission is to better everyday life through robotics,” Dave Ferguson, Nuro co-founder and president, said in a statement. “We’re excited to introduce our autonomous delivery bots to a select set of Domino’s customers in Houston. We can’t wait to see what they think.”

According to a Domino’s spokeswoman, the company does not have an end date for the trial run. 

Nuro’s R2 is the first autonomous vehicle with no occupants to obtain regulatory approval from the U.S. Department of Transportation. TheAmerican robotics company was created by two former Google employees and managed to raise USD500 Million during its last funding round.

Domino’s shares have surged 13% within the last year, and has a market value of USD15.2 Billion.

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