Dunkin’ (NASDAQ: DNKN) announced on Monday that it will accelerate its nationwide launch of its Beyond Meat (NASDAQ: BYND) sausage sandwich after a successful pilot launch in New York City.
Dunkin’ added Beyond Meat’s sausage breakfast sandwiches back in July in its Manhattan locations. After testing the product, Dunkin’ decided to speed up the nationwide launch from January to November 6.
The breakfast sandwich comes with an egg and cheese and was the two number two selling sandwich in its Manhattan locations, just behind sales of the bacon, egg, and cheese bagel.
The reported sales were more than double compared to Dunkin’s original forecast. The Company also noted that customers were purchasing the breakfast sandwich throughout the day, not just during breakfast hours.
Dunkin’ is looking to keep the Beyond Meat sausage breakfast sandwich on its permanent menu throughout the country.
However, keeping Beyond Meat’s sausage breakfast sandwich may not last as intended for Dunkin’. Canadian breakfast chain Tim Horton’s pulled its Beyond Meat products in Canada except for its B.C. and Ontario markets.
Tim Horton said that it removed Beyond Meat’s products to create a “positive reaction” for customers so they can continue to enjoy the core menu of coffee and baked goods.
While Tim Horton’s has pulled its Beyond Meat products, other major fast-food chains such as A&W, Carl’s Jr., Del Taco, and TGI Friday’s also use Beyond Meat’s plant-based meat alternatives for healthier options.