Effie Worldwide Announces Officers and Newly Appointed Members of Board of Directors

Traci Alford, president and CEO of Effie Worldwide, announced today the
elected positions of its 2019 board of directors, as well as three newly
appointed members. Effie Worldwide’s board oversees and contributes to
the nonprofit’s mission to lead, inspire and champion the practice and
practitioners of marketing effectiveness.

Through the Effie Awards, Effie Index and educational initiatives in 50
programs throughout the world, Effie serves as a forum for the marketing

Effie Worldwide Board of Directors Officers
(2019 term):

Daryl Lee, Global CEO, UM, will enter the second half of his
two-year term as Board Chair of Effie Worldwide.

Vineet Mehra, EVP & chief marketing officer, Ancestry has
been appointed chair-elect.

Jack Bamberger, SVP, global partnerships, Oath was elected Treasurer,
while Ellen Hyde Pace, global client leader, EVP, Red Fuse will
continue her position as secretary.

New Members of the Effie Worldwide Board of
Directors include:

Bharat Anand, the Henry R. Byers Professor of Business Administration
at Harvard Business School, and the senior associate dean and
faculty chair of HBX, the school’s digital learning initiative. He is
also the author of The Content Trap: A Strategist’s Guide to Digital

Tony Rogers, chief member officer, Sam’s Club. Rogers was
previously CMO at Walmart U.S., responsible for all aspects of Walmart’s
marketing efforts, including customer research, strategy, program
development, branding and customer communications. Prior to that role,
Tony served as CMO for Walmart China.

Gill Zhou, CMO, IBM Greater China Group. Zhou is vice
president and chief marketing officer of IBM Greater China Group (GCG).
She is responsible for marketing, branding, communications, citizenship,
digital, university relations and corporate transformation across the

“We welcome the newest members of our Board and look forward to working
with them to drive growth for Effie Worldwide on a global level,” said
Alford. “Our incoming Directors join an industry leading Board, under
the leadership of Daryl Lee, who will continue to give new dimension to
our mission of education.”

“I am proud to join our current board members in welcoming our newest
members – Bharat Anand, Tony Rogers and Gill Zhou,” said Daryl Lee,
Global CEO, UM. “Each are outstanding leaders in their respective
industries and I look forward to serving alongside them to champion the
marketing effectiveness mission of Effie Worldwide.”

The complete list of Effie’s board directors can be found here: https://www.effie.org/worldwide/directors

About Effie Worldwide

Effie Worldwide is a 501 (c)(3) nonprofit organization that stands for
effectiveness in marketing communications, spotlighting marketing ideas
that work and encouraging thoughtful dialogue about the drivers of
marketing effectiveness. The Effie network works with some of the top
research and media organizations worldwide to bring its audience
relevant and first-class insights into effective marketing strategy. The
Effie Awards are known by advertisers and agencies globally as the
pre-eminent award in the industry and recognize any and all forms of
marketing communication that contribute to a brand’s success. Since
1968, winning an Effie has become a global symbol of achievement. Today,
Effie celebrates effectiveness worldwide with 50 programs, including the
Global Effie, regional Asia Pacific, European, Latin American and Middle
East / North African Effie programs and over 40 national programs. Effie
Worldwide recognizes the most effective agencies and brands globally,
regionally and locally via the Effie Index. For more details, visit effie.org.

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