Efma and Accenture Announce Winners of Distribution & Marketing Innovation Awards 2018 | Financial Buzz

Efma and Accenture Announce Winners of Distribution & Marketing Innovation Awards 2018

Eight banks from South America, Europe, Asia and the Middle East are
winners of the sixth annual Efma-Accenture Distribution & Marketing
Innovation Awards, which recognize innovative projects in retail banking
distribution and marketing. The awards were presented today at an awards
ceremony streamed live from the Altis Grand Hotel in Lisbon.

Showcasing the best examples of innovation in multiple categories, the
awards competition this year attracted 421 innovations from 180
institutions in 59 countries.

The winners of the Distribution & Marketing Innovation Awards 2018 are:

Banco Bradesco (Brazil) – won the Digital Marketing &
Communication award for its Lollapalooza Brazil Bradesco Coverage
solution, an innovative way of connecting the bank to younger customers
via a partnership with one of the world’s largest music festivals.

Fidor Bank (Germany) & Abu Dhabi Islamic Bank (United Arab Emirates)
– won the Neobanks and Specialized Players award for Moneysmart.ae,
ADIB’s first dedicated financial community and smart bank.

Bancolombia (Colombia) – won the Artificial Intelligence award
for its Plink solution — an intelligent data- and
analytics-driven platform that brings powerful insights to merchants and
brings consumers the most relevant offers based on their preferences.

BAWAG P.S.K. (Austria) – won the Workforce Experience award for TREND_LOUNGE,
a platform that enables bank employees to develop creative products for
the retail sector.

Alior Bank (Poland) – won the Offering Innovation award for Konto
Jakze Osobiste, a personalized bank account that allows holders to
choose from a range of benefits tailored to their needs.

Bank Pekao (Poland) – won the Phygital Distribution & Experience
award for PeoPay, a modern mobile banking application that
enables customers to confirm transactions using biometrics.

Shinhan Bank (Japan) – won the Social, Sustainable & Responsible
Banking award for IoT Auto Loan, a solution that allows the
creation of automotive loans using the internet of things and GPS.

Banco Bradesco (Brazil) – named Global Innovator for several
innovative products it brought to market in the last year, including BIA
(Bradesco Artificial Intelligence); inovaBra habitat; the Bradesco
Coupon Platform; and NFC programmed withdrawal.

The winners were selected through a combination of votes by a panel of
judges comprising senior retail bankers from around the world and by
Efma members and non-members from retail institutions who voted online.
Each entry was assessed using three criteria: its originality; its
strategic capacity to generate long-term competitive edge and return on
investment; and its adaptability for use in other markets and countries.

“The 2,764 innovations now in our library — from 652 institutions
operating across 94 countries — are proof of the hard work of banking
leaders in transforming the retail financial services landscape as we
know it,” said Vincent Bastid, Efma’s CEO. “It’s exciting to see how
these solutions play a part in reshaping the future of the industry.
Congratulations to all of this year’s winners for their achievements.”

Piercarlo Gera, global managing director of Accenture
Distribution and Marketing Services, said, “Once again we have seen
DMI Award winners shaping digital technologies to create innovations
that generate value for both their customers and their own
organizations, strengthening client relationships and having a strong
impact on revenue growth and profitability. They engage customers while
becoming more streamlined organizations that develop their people and
drive industry progress. Retail banks are experiencing increasing
competition from non-traditional providers, but they are rising to the
challenge. The geographic diversity of this year’s winners shows that
innovation truly knows no boundaries, as digital adoption is rapidly
increasing similarly across developed and growth countries.”

To find out more about the award-winning innovations, visit www.efma.com/innovations
or follow the conversation on Twitter at #DMIAwards18.

About Efma

A global non-profit organization, established in 1971 by banks and
insurance companies, Efma facilitates networking between
decision-makers. It provides quality insights to help banks and
insurance companies make the right decisions to foster innovation and
drive their transformation. Over 3,300 brands in 130 countries are Efma

Headquarters in Paris. Offices in London, Brussels, Barcelona,
Stockholm, Bratislava, Dubai, Milan, Montreal, Istanbul, Beijing and
Singapore. Learn more www.efma.com.

About Accenture

Accenture (NYSE:ACN) is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries and all
business functions — underpinned by the world’s largest delivery network
— Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With 459,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.

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