Energage, a technology company that empowers workplace excellence and the organization behind the Top Workplaces awards, announced enhancements to its Employer Branding solution to help organizations tell their workplace culture story to attract new employees and customers.
Energage’s Employer Branding solution uses the data collected from Top Workplaces surveys to enable companies to easily build content that showcases the cultures that make them uniquely great. Now augmented with powerful storytelling capabilities, Employer Branding gives companies the flexibility to focus on workplace culture attributes that are important to potential job applicants or prospective customers, and then share those stories on appropriate channels.
Curated Culture Stories Turn Employee Feedback into Brand Building Tools
Companies can select from among 15 culture drivers, such as innovation, meaningfulness, and open-mindedness, to highlight their unique employee-rated cultures. Users can also decide how to present this information, showing either how the company was rated by employees or how the company ranks among industry peers.
Used alongside Top Workplaces awards, employee reviews, and culture word clouds, these branded stories deliver a powerful testimony to reach and convert prospective employees and customers. The incorporation of the Top Workplaces brand in these stories provides a mark of trust for job seekers and customers – that this information has been verified by a third party.
“Companies that invest in culture branding are more likely to hire quality talent and attract new customers because an authentic brand captivates audiences that crave your culture,” said Dan Kessler, President of Energage. “Culture stories are so powerful because they are derived from employee feedback; people can trust them.” [Tweet This]
Energage’s expanded Employer Branding solution also allows a company greater control over their presence on topworkplaces.com. Subscribing companies can list and link to specific open positions, not just to a careers page, making it easier for candidates to identify and apply for positions. Additionally, if they are a winner of multiple Top Workplaces awards, they can choose which awards are more prominently highlighted on their company profile.
The enhanced Employer Branded solution will be available beginning in December.
Energage is a purpose-driven technology company that powers Top Workplaces, the premier employer recognition program. Analyzing data from a short, research-based employee survey, Energage identifies people-first Top Workplaces across the country, as well as regionally in partnership with 61 of the nation’s most reputable media outlets. National quarterly awards recognize Top Workplaces in culture-specific topics important to job seekers, such as Appreciation, Compensation, DE&I, Remote Work, Woman-Led, Work-Life Flexibility, and more. Energage empowers organizations to exceed the competition, evaluate where they stand in the market, and engage with employees. More than 70,000 organizations have completed over 23 million employee surveys, including some of the nation’s leading brands: Accenture, Ace Hardware, The Atlanta Hawks, Go Daddy, Facebook, Hubspot, Microsoft, Progressive Insurance, Salesforce, and Wayfair. For more information or to nominate your organization, visit energage.com or topworkplaces.com.
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