Enterprises Thrive in the Digital Era By Connecting Business Performance to Application Performance With AppDynamics

a Cisco company and the leader in application intelligence, today
celebrated industry-leading customers across the globe for their
advancement in digital progress; flourishing in today’s ever-evolving
digital age by connecting application performance to business
performance based on real-time data through AppDynamics’ business
performance monitoring solution, Business iQ.

Driven by disruptive technologies like artificial intelligence, robotics
and IoT, the fabric of our modern economy is now digital. And while most
organizations recognize the need to become a digital business, according
to recent research from Gartner, only 3 percent reported that their
digital business efforts were generating real results. While the need
for digital transformation success is evident, the most significant
challenge facing enterprises today is how to bring business and IT teams
together to translate their digital ambitions into strategic business

Innovative enterprises are responding to this need by deploying
AppDynamics’ Business iQ to drive business performance throughout every
phase of their digital transformation. Business iQ generates actionable
correlations between application performance, user experience and
business outcomes through a single lens, connecting business and IT
leaders to make business-critical decisions together in real time. With
Business iQ, enterprises can link multiple, distributed events into a
single business process that reflects the way customers interact with a
company. From banks looking to enhance their processes, to retailers
working to gain new insights into how consumers shop online, Business iQ
enables enterprises to visualize key milestones across the entire user
journey and measure how those user milestones and interactions drive
vital business outcomes.

“Enterprises today are under incredible pressure to meet the demands of
today’s consumer whose loyalties lie with a seamless digital
experience,” said Prathap Dendi, general manager of Business iQ,
AppDynamics. “Business iQ provides that single lens of application
performance and real-time business performance that will enable
enterprises to embrace the challenges and opportunities of today’s
digital economy. Innovative companies like Carhartt, Ecolab, The
National Stock Exchange of India and Financial Engines are paving the
way for their industries using Business iQ to win in the digital age.”

America’s premium workwear brand Carhartt responds to digital demand
with business performance monitoring

Carhartt was founded in Detroit in 1889 with two sewing machines and
five employees. Since then it has grown into a global fashion and
workwear brand with its culture of “outworking them all.” However, the
emergence of the digital era challenged Carhartt to transform its
business strategy by implementing an online sales platform to remain
competitive. Carhartt CIO John Hill knew that to do so successfully, the
company would need an effective way to correlate the company’s digital
initiatives to its business results. Carhartt implemented Business iQ
ahead of the holiday season for real-time application and business
performance monitoring during the most crucial time of the year for
retailers. With Business iQ, Carhartt’s business and IT leaders had
visibility into how its technology’s performance impacted business
performance in real time, resolving any issues in the processing system
that may have had a direct impact on the day’s revenue without any
interruption to the consumer’s experience. By the end of Cyber Monday,
Carhartt had achieved a single-day record for sales.

“Retailers live and die by the consumer experience, whether that
experience comes in person, through mobile or on the web,” said John
Hill, CIO, Carhartt. “It was imperative to understand how to position
our business for the evolving consumer needs of today and in the future.
With Business iQ, we now have a direct lens into the health of business
transactions across our entire digital shopping journey in real time, so
we can continue to deliver the highest quality user experience to our

Financial Engines retains customer loyalty despite industry shifts
with real-time performance visibility

Financial Engines is the nation’s largest independent investment
advisor, partnering with Fortune 500 companies to help their employees
with personalized financial advice and guidance. For an industry founded
on personal interactions, the human part of the equation is now changing
due to consumer’s demands for an easy to use digital experience. At
Financial Engines, customer loyalty is the business. Business iQ allows
the company to better understand their user’s behavior through the power
of monitoring clicks and conversions, and then build reports and
dashboards showcasing user inactivity and traffic – ultimately leading
to faster mean time to resolution. This ability to drill down into
application relevant segments and monitor them to this level of
specificity allows Financial Engines to ensure the highest quality
digital experience for its users every day.

“AppDynamics Business iQ gives Financial Engines the ‘CT-scan’ vision of
our service product behavior in real time. It enables our team to make
important customer experience decisions to help over 10 million clients
who have access to our services,” said Shilpa Dabke, senior director of
technical operations, Financial Engines.

Ecolab conserves water for future generations by investing in data

Ecolab, a global supplier of water, hygiene, and energy solutions,
needed a more effective monitoring solution that didn’t require
additional headcount to pinpoint potential problems that its customers
could face with water quality and conservation. The organization
required a combination of unified monitoring and hassle-free deployment
to support their delivery of solutions designed to ensure that water
will be available for future generations.

“The ease of deployment of AppDynamics was the biggest factor,” said
Sandeep Chugh, senior application lead, Ecolab. “We were not looking for
something for which we would have to hire a specific person. We were
also really excited that you could get synthetic data, monitoring data,
and Business iQ data in one place.”

The National Stock Exchange of India takes APM to the next level

The National Stock Exchange of India is one of the largest stock
exchanges in the world, and most dominant exchange in India with nearly
90 percent share in the capital markets. NSE runs trade across nine
different segments executing approximately one billion transactions
every day. To continue to respond to these astounding trading numbers
and react to frequently changing technology, NSE needed to improve its
trading and transaction processing capabilities by investing in its
overall IT infrastructure. With a complex, legacy post-trade platform in
place, NSE struggled to manage the performance of its platform and
turned to AppDynamics for Application Performance Management (APM).
Since experiencing exceptional results with AppDynamics APM, the
business now plans to deploy Business iQ to add advanced business
monitoring capabilities to its IT stack.

“Scaling your business without a system for monitoring its performance
is like attempting to run a car without a speedometer,” said Sankarson
Banerjee, CTO, The National Stock Exchange of India. “With Business iQ,
we will have the visibility necessary to grow our business by monitoring
core applications to see which line of business is being affected, which
will allow us to deliver the highest end-user experience possible.”

The number of Business iQ customers has doubled in the last year and
nearly half of all new AppDynamics customers today purchase Business iQ,
enabling enterprises across nearly every industry and region to use
Business iQ to thrive in today’s digital world. This week,
AppDynamics released
new enhancements to Business iQ, delivering updated, easy-to-use
enrichments to the product.

Learn more about AppDynamics’ Business iQ here
and other examples of customer success here.

For details on additional new product and feature releases from
AppDynamics, visit our website.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been
making the Internet work since 1984. Our people, products, and partners
help society securely connect and seize tomorrow’s digital opportunity
today. Discover more at and follow us on Twitter at

Cisco and the Cisco logo are trademarks or registered trademarks of
Cisco and/or its affiliates in the U.S. and other countries. A listing
of Cisco’s trademarks can be found at
Third-party trademarks mentioned are the property of their respective
owners. The use of the word partner does not imply a partnership
relationship between Cisco and any other company.

About AppDynamics

AppDynamics is the Application Intelligence company. With AppDynamics,
enterprises have real-time insights into application performance, user
performance and business performance so they can move faster in an
increasingly sophisticated, software-driven world. AppDynamics’
integrated suite of applications is built on its innovative,
enterprise-grade App iQ Platform that enables its customers to make
faster decisions that enhance customer engagement and improve
operational and business performance. AppDynamics is uniquely positioned
to enable enterprises to accelerate their digital transformations by
actively monitoring, analyzing and optimizing complex application
environments at scale.

AppDynamics reserves the right to change any planned features at any
time before making them generally available as well as never making them
generally available. Any buying decisions should be made based on
features that are currently generally available.

AppDynamics is a registered trademark of AppDynamics, Inc. © 2008-2016
AppDynamics, Inc. All rights reserved. All other product and company
names herein may be trademarks of their registered owners.

View source version on

Leave a Comment