Entertainment One and Alibaba Pictures Announce Joint Production to Bring Peppa Pig to Theaters in China

Entertainment One (“eOne”) and Alibaba Pictures Group Limited (“Alibaba
Pictures”) jointly announced plans today for their first co-production
which will mark Peppa Pig’s big screen debut in cinemas
throughout China. The beloved pre-school phenomenon will appear in
theaters in China for the first time this Chinese New Year, which
coincides with the 2019 Year of the Pig. eOne and Alibaba Pictures are
co-producing a full-length feature film which contains live action and
brand new animated content, based on the Peppa Pig television
series created by Astley Baker Davies. The film, “Peppa Celebrates
Chinese New Year,” is scheduled for release in China on February 5,
2019, and will be distributed by Alibaba Pictures.

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Entertainment One and Alibaba Pictures Announce Joint Production to Bring Peppa Pig to Theaters in China (Photo: Business Wire)

“This cooperation is an important opportunity to promote cultural
exchange between China and the West. Alibaba Pictures is excited to
share China’s traditions and culture with the rest of the world with a
new fun filled storyline featuring a character as popular as Peppa. The Peppa
Pig series emphasizes the importance of family values, and that is
something that will deeply resonate with Chinese audiences. We hope this
family film will pave the way for further development of films for young
audiences in China,” said Wei Zhang, president of Alibaba
Pictures.

The film’s storyline was developed specifically for young families
celebrating Chinese New Year and it incorporates many Chinese New Year
traditions, such as dragon dancing, dumpling wrapping, and other
traditional customs. The film will also introduce brand new characters –
including Panda twins. Limited-edition panda-themed merchandise will be
released exclusively through Ali Fish, the licensing and entertainment
business unit under Alibaba Pictures.

“There is a huge fan base for Peppa Pig in China, so we’re
thrilled with the prospect of bringing the brand’s first ever theatrical
release to cinemas in the region in early 2019,” said eOne’s Olivier
Dumont, President, Family & Brands. “We’ve worked closely with
Alibaba Pictures to create content and cinema-themed merchandise with
special cultural significance that will resonate with Chinese audiences.
We look forward to delighting Chinese families with an unforgettable
cinema experience when the film opens next year.”

The Peppa Pig series and related IP have become world leaders in
animation programming for pre-school aged children.

About Entertainment One

Entertainment One Ltd. (LSE:ETO) is a global independent studio that
specialises in the development, acquisition, production, financing,
distribution and sales of entertainment content. The Company’s
diversified expertise spans across film, television and music production
and sales; family programming, merchandising and licensing; digital
content; and live entertainment. Through its global reach and expansive
scale, powered by deep local market knowledge, the Company delivers the
best content to the world.

Entertainment One’s robust network includes Makeready with
Brad Weston; content creation venture Amblin Partners with
Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance
Entertainment; unscripted television production companies Whizz
Kid Entertainment and Renegade 83; live
entertainment leaders Round Room Entertainment; world-class
music labels Dualtone Music Group and Last Gang;
and award-winning emerging content and technology studio Secret
Location.

The Company’s rights library, valued at US$1.7 billion (as at 31 March
2017), is exploited across all media formats and includes more than
80,000 hours of film and television content and approximately 40,000
music tracks.

About Alibaba Pictures

Alibaba Pictures Group Limited (“Alibaba Pictures”) is the flagship unit
of Alibaba Digital Media and Entertainment Group. The company’s
operations integrate the full entertainment value chain, including
investment and financing, content development and production, promotion
and distribution, merchandising of intellectual property rights, as well
as cinema services. Alibaba Pictures is listed on both The Stock
Exchange of Hong Kong Limited and the Singapore Exchange Securities
Trading Limited. Alibaba Group is the largest shareholder.

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