Facebook is Losing Popularity with Teens

It’s a hard popularity contest with teens between Facebook Snapchat and Instagram. There is always a cycle and wave amongst what is the most “cool” site to use and a lot of teens follow others to different social media due to types of content or what's popular at the time. At one point, Vine was a huge success, now its whispers in the wind of “that's so last season”.

Unlike youtube, that is used at 85% rate due to it being more of an informational entertainment type source, Facebook, Snapchat and Instagram are viewed as more of an actual social media by reason of more access for conversation. Researches from Pew Research Center found that 51 percent of American teens from 13 to 17 years of age say they use Facebook, which is a huge drop from the 71 percent that were using it in 2015. Additionally, just three years ago, Pew found that 52 percent of teens used Instagram and 41 percent used Snapchat. The same teens now use Instagram at 72 percent and Snapchat at 69 percent to connect online and Twitter at only 32 percent.

45 percent of teens report being online constantly both on smartphones and computers, which has jumped from the 2015 poll of only 24 percent. 44 percent reported their online activity use as “several times a day” in the most recent study, compared to the 2015 poll which reported 56 percent and was the most popular answer for usage daily.

Other interesting discoveries that Pew found is the correlation between teens from low income families that make less than $30,000 are using Facebook the most with 70 percent reporting that its their top used platform. Teens who lived in $30,000 to $75,000 income households report 56 percent usage, and household incomes above $75,000 that show reports of only 36 percent of teens using Facebook.

Instagram that is owned by Facebook didn’t show many discrepancies for the correlation between household income and usage of the site. Roughly 74 percent of teens from households that are $30,000 in income or below use it and 71 percent of teens from wealthy families of 75,000 and up also had an Instagram account.

Due to the spread of smartphones and accessibility even with differences in income, 95 percent of American teenagers have a smartphone. When comparing income and possession of smartphones the number doesn't falter that much; households of 30,000 or less per year show 93 percent of teens having a smartphone, and same goes for households with $30,000 to $75,000 incomes. For families that make more than $75,000, the number increases to 97 percent.

Although Facebook is the most dominant social media platform in the world with over a billion users, it can change quickly if the youth decides so, just ask MySpace.

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