Facebook (NASDAQ: FB) to Limit Data Revealed by Offering Anonymous Log-Ins - Market News | Financial Buzz

Facebook (NASDAQ: FB) to Limit Data Revealed by Offering Anonymous Log-Ins

Login, FacebookMark Zuckerberg is at it again, and this time he is developing a safer way to access and log into websites and other applications by revealing a little less of our personal information.

The social networking giant announced on Wednesday that when their 1.3 billion users log in to other websites or mobile apps through their Facebook (NASDAQ: FB) identities, they will be able to significantly limit the amount of information these third parties are able to acquire. The new anonymous login will limit the information to only your email address and public profile information, like name and gender. Before this, using Facebook to log in exposed much of their private Facebook information to third party apps or websites.

Facebook also announced that it is testing a feature that will allow users to use their Facebook identity to log into other sites and apps through a new button marked “Log in anonymously.” The users who choose this new button would not be anonymous to Facebook, which will still be collecting the information about what apps its users are busy on to target relevant ads. The button will only keep personal information from being revealed to the outside services.

The idea for this anonymous button is a response to the longtime complaints raised by so many users who oppose the requests for personal data, and who object to being asked to log in through Facebook.

Mark Zuckerberg, CEO of Facebook, agreed with these long time complaints and stated during his announcement on Wednesday how cautious he is when installing apps, “If it looks like it’s kind of sketchy, no, I don’t want to give it access to my messages and every part of Facebook. I think that’s something a lot of people can empathize with, and we just want to give them the tools to help mediate that.”