Facebook pushes to improve Quality of News

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Facebook, Inc. (NASDAQ: FB) has updated trending topics to highlight major news. Before Wednesday’s update, Facebook users saw several trending topics based on personal interests linked to articles that were popular on the social network. Trending topics have been updated so that they will not be personalized and every user within the same region will see identical topics. Facebook wishes to keep trending topics to the audiences within the specific region. Posting numerous articles under the same trending topic will give users a more diverse point of view from many different authors. The first wave of updates have begun this week and will continue to be tweaked in the short future.

“This is designed to help make sure people don’t miss important topics being discussed on Facebook that might not show up in their News Feed,”

The social media giant also claimed that the headline addition was the most requested trending update by users since the company’s last update in August. Headlines will be selected on factors like engagement around specific articles on Facebook, interactions with publishers and how the articles/stories are linked to one another.

Facebook has been under pressure after the U.S. presidential election on its handling of false news on the social media platform. The social media company has introduced a program called the “Facebook Journalism Project” where it focuses on three goals: working side by side with journalists to produce storytelling tools, giving journalists a brief tutorial on how to use Facebook as a resource and teach them how to partner with third parties to produce ads to aid in public awareness.

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