Facebook, Inc. (NASDAQ:FB) announced new tools to tackle fake news and hoaxes on its platform on Thursday, a response to criticism for its role during the U.S. presidential election.
The social media giant said it will start to roll out new changes that will make users easier to report fake news and hoaxes. The change will focus on “the worst of the worst, on the clear hoaxes spread by spammers for their own gain.”
“We’re trying to focus on the worst of the worst, the bottom of the barrel here,” said Adam Mosseri, the Facebook executive who oversees its news feed.
Facebook will also partner with third-parity fact-checking organizations, including Snipes and ABC News, to tackle fake news. If users flag a story as questionable, it will be sent to these organizations. Once third-party determine the story is fake, it will be demoted from the news feeds and cannot be promoted.
The change comes after Facebook was criticized that the spreading of fake news on its platform affected public discourse during the U.S. presidential campaign.
“Spammers make money by masquerading as well-known news organizations, and posting hoaxes that get people to visit to their sites, which are often mostly ads,” Adam Mosseri wrote in a blog post Thursday.
“So we’re doing several things to reduce the financial incentives. On the buying side we’ve eliminated the ability to spoof domains, which will reduce the prevalence of sites that pretend to be real publications.”