Facebook, Inc. (NASDAQ: FB) has announced new steps to help support vaccine efforts. These steps include, launching a campaign of information on new flu vaccine details such as product features and additional related content. The social media platform will also reject ads on a global scale that discourage people from getting a new vaccine. The company will work with global health partners on the related campaigns to increase immunization rates.
“Vaccines have always been a global priority for UNICEF, and will be even more so as the world continues to battle COVID-19. Building demand for vaccination in communities worldwide is key to saving lives. Our collaboration with Facebook is part of our efforts to address vaccine misinformation and share resonant and reassuring information on vaccination,” said Diane Summers, Senior Advisor, Vaccine Acceptance & Demand, UNICEF.
Public health officials have recommended that most individuals should get a flu shot every year to minimize risk of the flu and COVID-19. Facebook will direct people to general information on the flu vaccine and how to get it. This includes nearest locations to get the vaccine in the United States while utilizing its Preventive Health Tool. The social media platform will also share flu vaccine reminders and resources from health authorities on its News Feeds. The campaign will begin this week in the United States and will expand to other countries with news features within the next few weeks.
The company will help messages about safety and efficacy of vaccines reach a large number of people while prohibiting ads that harbor misinformation that may harm public health efforts.