FDOTs Florida 511 Receives Two National Marketing Awards

The Florida 511 Traveler Information System was recently awarded two top
honors by separate national and renowned organizations in the areas of
marketing and social media.

FL511 received the Award of Distinction honors during for 24th Annual Communicator
Awards by the Academy of Interactive and Visual Arts (AIVA). The
work awarded was the campaign’s creative design of the FL511
promotional car, used as a photo backdrop at conference events and
community engagements.

In addition, FL511 is the recipient of the prestigious PR News Social
Media Award for the Twitter – Crisis Management Campaign.
Their entry submitted was entitled FDOT – FL511 Rapid Response
during Hurricane Irma.

“We were thrilled to have received both awards,” stated Russell Allen,
P.E., Intelligent Transportation System (ITS) Program Development
Engineer. It was most certainly a collaborative effort by my staff, our
marketing agency, Sonshine Communications, and FDOT’s Transportation
Systems Management and Operations (TSM&O) team. We are most appreciative
of this national recognition for our efforts and the opportunity to
showcase this great tool we have statewide.”

The Communicator Awards is the leading awards program honoring
creative excellence for communication professionals. Founded by
communication professionals over a decade ago, The Communicator Awards
is an annual competition honoring the best in advertising, corporate
communications, public relations and identity work for print, video, and
interactive. This year’s Communicator Awards received thousands of
entries from companies and agencies of all sizes, making it one of the
largest awards of its kind in the world. The Communicator Awards is
sanctioned and judged by the Academy of Interactive and Visual Arts, an
invitation-only body consisting of top-tier professionals from a “Who’s
Who” of acclaimed media, advertising, and marketing firms.

The Social Media Awards celebration is an annual program that
highlights the best social media teams, digital leaders and the year’s
best social media campaigns across Facebook, Twitter, Instagram, YouTube
and Snapchat, plus unique blogs and infographics. Social media,
communications, PR and marketing professionals from organizations big
and small gathered at the Grand Ballroom at the Yale Club in New York
City to celebrate the exceptional social media campaigns and teams that
entered the program. The afternoon event featured a fireside chat with
Jennifer Dulski, Head of Groups and Community at Facebook, who shared
with insiders on how to foster communities and stand out on social media.

The Florida 511 (FL511) Traveler Information System from the Florida
Department of Transportation is the state’s official source for
real-time traffic and travel information. The FL511 app, website,
twitter feeds and toll free number provides information on Florida’s
interstates, toll roads and other major metropolitan roadways, allowing
drivers to avoid unnecessary delays, as well as receive updates on
crashes, congestion, construction and more. For more information, please
visit www.FL511.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180712005623/en/

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