One of tech’s most successful entrepreneurs is at again with her new innovative Geo tagging app known as Findery. Caterina Fake was previously co-founder of Flickr, which Yahoo (NASDAQ: YHOO) bought in 2005 for $35 million. In 2009, she co-founded Hunch, which EBay (NASDAQ: EBAY) bought in 2011 for a reported $80 million according to the L.A. Times. Now Ms. Fake has her sights set on mobile apps which has been the biggest way for tech entrepreneurs to make the big bucks.
Pinwheel (the original name for the app) had released a private beta version of the app two years ago. A public testing was followed in October 2012, with a similarly low-key rollout according to TechCrunch. The company raised over $11 million in venture capital, which gave it time to tweak and evolve the service. This new app allows for users to view the history and stories of the places around them. Users can place public or private notes to specific places around the area which can be viewed by others. Pictures, videos, audio files and other additions can be placed on those notes to be viewed by others, not just in the area, but all around the world.
Words from Caterina Fake
“We launched the website quietly to grow the community and the content, without doing a lot of advertising of the product or talking to press,” she said. “We didn’t want to have the ‘empty restaurant’ syndrome when people first use it [where people show up on a big launch day and are disappointed by a lack of other users or other content.] The world is a really big place, and this is a really hard problem to solve.”
Findery just launched today and has already landed tags on locations as far-ranging as Kyoto, Dubia and New York City are all packed with notes contributed by dedicated users. This app is already sweeping the nation, and the only problem for the app might be too much content to sift through.