Fitbit, Inc. (NYSE: FIT) announced earlier this week the Fitbit Aria Air™, expanding the Fitbit Aria™ product family with a low-cost Bluetooth scale that tracks weight and syncs with the FitbitⓇ app to calculate BMI, giving the user a comprehensive view of your trends over time alongside your activity, heart rate, sleep and nutrition data within the Fitbit app. Together with the other wearable devices and the company’s new Fitbit Premium subscription service, Aria Air was designed to access added data, information and motivate the users to more effectively reach their health goals.
“In addition to being synonymous with health and fitness, Fitbit is known for offering affordable, engaging and user-friendly products that put better health and wellness in reach for more people around the globe,” said James Park, co-founder and CEO of Fitbit. “Whether someone is looking to manage their weight, improve their fitness level, or manage a chronic condition, we’ve had a significant impact on the lives of millions of people. In fact, 73 percent of Fitbit users who set a weight loss goal reduced their weight after six months of tracking it, demonstrating the power of the Fitbit platform to help users reach their goals.”
The statistics regarding obesity related health complications are very concerning. According to a research by The Lancet, the data from which is included in Fitbit’s press release, nearly 30 percent of the world’s population is either obese or overweight, which can lead to a higher risk of cardiovascular disease, diabetes and other health issues. Fitbit believes its new devices can help tackle the issue. One of the biggest advantages to tracking your weight metrics with an Aria scale is that it works seamlessly with all Fitbit devices and the Fitbit app so users can view all of your activity, exercise, sleep, heart rate, nutrition, weight data and trends over time. Through the Fitbit app, customers now can log your nutrition, use calorie coaching to see how many calories you’re burning versus consuming in real-time, and compare your food consumption and exercise against weight trends to stay on track – all on one dashboard.
“Fitbit and Solera share the belief that people should have access to affordable options to improve their health,” said Brenda Schmidt, CEO of Solera Health. “By making Aria Air available free of cost to individuals through our diabetes prevention and chronic disease management programs, we are furthering our commitment to helping people get the tools they need to achieve their health goals.”