Five Tips on Setting Up Your Own Financial Podcast

For as long as you can remember, you have been interested in anything and everything to do with money. Recently, after years of listening to podcasts on a number of financial topics, you have decided to jump in the podcast pool and share your knowledge on money with a (hopefully) eager audience.

Of course, creating and producing a podcast takes more than a desire to help and educate others — it takes a great deal of pre-planning and post-production work. For example, the following tips will help you to set up a financial podcast that not only sounds good, but looks great too:

Decide on Your Overall Theme

Maybe you have spent a great deal of time researching investments, or perhaps you are the king or queen of budget-friendly tips. No matter your main money interest, you should start by deciding on a general overall topic and podcast style, as well as your general audience. To give you some ideas and inspiration, check out some of the podcasts recommended by The Penny Hoarder; they list 11 podcasts on different topics including financial advice geared for women, basic economics, budget tips and more.

Come up with a Catchy Name and Decide on the Length

Once you have your theme, it is time to name your podcast. You want it to be memorable and describe what you are talking about. Also think about the podcast length; 15 to 40 minutes tends to be a good goal to shoot for, with shorter and sweeter podcasts always being a good decision, especially at first.

Organize Your Equipment

Having a great-sounding and looking podcast will require a certain amount of technology and equipment. A key item to invest in is your microphone — look for a USB version that can record directly into editing software. If you plan on interviewing guests, set up Skype on a laptop and have it ready to go at your desk and then invest in a pair of high quality and stylish headphones so you will be able to easily hear your guests. For example, Beats by Dre headphones come in a number of colors, will help you to look and sound more professional, and they can be used during interviews as well as the editing process. Speaking of editing, you will need audio editing software — Audacity is a good quality and free version to try. You will also need a hosting service so you can store your audio files; SoundCloud is a user-friendly option.

Dive in and Record a Show

The next step is to create and record a show. Most podcasts have an “off the cuff” quality so you don’t need to write a regular script. Having said that, you should still create a basic outline and jot down a few notes to help keep you on track. Interview the guest, if you have one, and record all aspects of your podcast. For your first few shows, you might want to do a quick and catchy intro, get right into the meat of your podcast for about 5 to 10 minutes and then do a quick conclusion, for a total of about 15 minutes or so.

Edit, Post and Advertise

Now it is time to get your podcast post-worthy. Spend some time editing it with your Audacity or other software — if you need help, YouTube is full of how-to videos on the topic. Then, once everything is ready, upload the podcast to your host. Embed the podcast on your website, and then spread the word about it on social media, posting general info about the podcast and what it covers.

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