G&S Business Communications (G&S) today announced that it has acquired
CooperKatz & Company (CooperKatz), a highly-regarded and results-driven
integrated public relations firm in New York. The acquisition is a
critical growth accelerator for G&S, doubling the size of the New York
office and bringing added resources and market expertise to bolster the
agency’s business globally. Terms of the sale were not disclosed.
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Ralph Katz, Anne Green and Luke Lambert celebrate G&S Business Communications acquisition of CooperKatz & Company. (Photo: Business Wire)
“This exciting move reflects both our agency growth strategy and our
deep and long-standing respect for the leadership of Ralph Katz and Anne
Green and the outstanding work of the entire CooperKatz team,” said Luke
Lambert, G&S president and CEO. “We feel this is the perfect addition at
the right time to help power a culture of growth for our clients,
employees and business.”
Katz, previously founder and principal at CooperKatz, becomes executive
vice president of G&S, expanding the agency’s integrated business model
including a focus on paid program strategies. Green, previously
CooperKatz president and CEO, becomes a G&S principal and managing
director of the 65-person New York office. She succeeds Audra Hession,
G&S principal and managing director, who now leads an expanded corporate
and reputation management practice for the company.
“The similar culture and shared values of the two organizations are
remarkable, and joining the G&S team will bring resources and a broader
range of career opportunities to our employees,” said Katz. “I have
known Luke for many years, and I am looking forward to partnering with
him and all of our new colleagues at G&S. I can’t imagine a better
strategic fit for this next chapter in our agency’s evolution.” Katz
co-founded CooperKatz in 1996 with his long-time colleague Andy Cooper,
who passed away in 2013.
Green noted that the breadth of G&S services will be valuable to
CooperKatz clients. “Creative and strategic collaboration between
clients and our team has been a hallmark of our work,” said Green. “G&S
has a very similar approach, with a culture that is both results- and
people-driven. This synergy, combined with the added resources G&S
offers across research, creative, digital and corporate strategy, will
translate into a true win-win for our existing clients.”
Both G&S and CooperKatz reported double-digit revenue growth in 2017,
posting revenue of $27.3 million and $5.5 million, respectively. Last
year, The New York Observer PR Power 50 recognized CooperKatz as a top
public relations firm, and Crain’s New York Business named the agency as
one of the Best Places to Work in New York City for the fourth
consecutive year. In 2018, the Holmes Report honored G&S as the
Corporate/B2B Agency of the Year.
Founded in 1971, G&S integrates business and communications strategies
for clients to build enduring relationships for their organizations and
brands along the entire value chain. G&S communicators are immersed in
key industries: advanced manufacturing, agribusiness, clean technology
and energy, emerging technology ventures, financial and professional
services, food and nutrition, healthcare, and home and building
solutions markets. To drive business results for clients, G&S applies
its deep expertise in B2B intelligence, brand strategy, content
strategy, corporate reputation, creative, digital and social, employee
engagement, experiential marketing, insights and analytics, media
buying, media relations, and sustainability and corporate social
responsibility.
About G&S Business Communications
G&S Business Communications is an independent business communications
firm with headquarters in New York and offices in Chicago, Raleigh,
N.C., and Basel, Switzerland. The firm’s global network extends across
more than 50 countries through its PROI Worldwide partnership. G&S
integrates business and communications strategies, using a full range of
communications services, to build sustainable relationships for clients
along the entire value chain. We inspire action that means business.
Learn more at www.gscommunications.com.
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