The “Baby Romper Market by Type, Material, Price Point and Sales Channel: Global Opportunity Analysis and Industry Forecast, 2021-2030” report has been added to ResearchAndMarkets.com’s offering.
Baby romper is an outfit made for babies from a single piece of cloth. Mostly made from cotton, it covers either half of the baby’s body or the entire body. The sale of full body baby romper is higher in colder countries, whereas half body baby romper is more common in countries near the equator. Materials used for making baby romper include cotton, wool, silk, and satin, with linen emerging as the top contender against cotton. Baby romper is gaining high traction in the market, as it is easy to put on and take off of a baby and have easy diaper changing flaps.
Baby romper is convenient for parents, with many of the romper made with flaps near the crotch to facilitate easy changing of diapers. Moreover, baby romper serves as an ideal option for parents, by minimizing efforts to clean clothes as a single unit. Furthermore, taking clothes off from baby becomes relatively easier. In addition, these rompers are highly comfortable for rapidly growing babies. Moreover, availability of comfortable, breathable, moisture absorbing, soft baby romper is driving the market expansion. In addition, availability of myriad of designs and styles of romper in the market without compromising with the comfort and protection augments the market expansion.
Online sales channels are the future of the retail sector. Multiple brands are taking their business online. The sale of baby romper online increased especially during the COVID-19 period. The shift of consumer behavior toward buying their requirement online is likely to continue even after the end of the pandemic. The ease of selecting, purchasing, and getting doorstep delivery is what attracts consumers toward online channels. Another advantage of online channels is the near elimination of geographic boundaries, for instance, a company in the U.S. can ship its products to a customer in India. This convenience and increase in the available options to choose from are attracting customers toward online channels, thus providing new growth avenues.
Premiumization is a process where manufacturers make a brand or a product more appealing to consumers by emphasizing on its superior quality and exclusivity. It is driven by preference for high-quality products and the desire to demonstrate success. Customers tend to choose premium quality products, owing to rise in per capita income and increase in consciousness about social status. Furthermore, new types of baby rompers are now available in the market with high pricing with value-added features and personalization. Such personalization attract the attention of customers, which is expected to increase the adoption of premium baby rompers among end users, thereby driving the market expansion.
The global baby romper market is segmented into type, material, price point, sales channel, and region. Depending on type, the global market is bifurcated into full body and half body. By material, it is segregated into cotton, linen, wool, and others. On the basis of price point, it is categorized into mass and premium. Depending on sales channel, the global market is fragmented into supermarket/hypermarket, specialty stores, brand stores, and online channels. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
- Developing economies driving market growth
- Increasing disposable income leading towards premiumization.
- Multiple benefits of baby ROMPER driving market expansion
- Linen made baby ROMPER gaining traction in the market
- Counterfeiting of branded and quality products creating a bad reputation for the market
- Declining birth rate across the globe has potential to limit market growth
- Organic baby clothing gaining more popularity all over the world
- Self-cleaning clothes have potential to become drivers for market expansion
- Online sales channels are augmenting growth of baby romper market
Key Market Players
- Benetton Group S.r.l.
- Carter’s, Inc.
- Gap Inc.
- H&M Hennes & Mauritz Ab
- Nike Inc.
- PVH Corporation
- The Children’s Place, Inc.
- Under Armor Inc.
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