Global Design Firm, Method, Announces New Leadership

Inc., a strategic design firm focused on digital experiences, with
studios in San Jose, New York City, and London, today announced two new
executive appointments: Steve Teruggi, as General Manager and Álvaro
Márquez, as Chief Creative Officer. Method is the Strategic Design arm
of GlobalLogic,
a leading digital product engineering services company with headquarters
in San Jose, California.

Global enterprises are recognizing the power of design and technology as
a means of navigating new market complexity, driving customer engagement
and capitalizing on new revenue opportunities enabled by technology.
Creating coherent digital experiences requires expert design-thinking,
applied at every stage from strategy, to product ideation, to
development. Method provides a range of design services helping clients
envision the future, define a digital portfolio strategy and design
products and services that place the user at the center of the
experience. Together with its parent company, GlobalLogic, Method helps
build solutions leveraging the latest technologies in the shortest
possible time. As design plays an increasingly strategic role in these
transformational initiatives, the demand for joint design and software
engineering is increasing. As such, GlobalLogic is bolstering its studio
leadership with the pedigree and senior design-tech skillsets to address
market demand.

Steve Teruggi has been promoted to General Manager of Method from
his previous role of Managing Director of the London studio. A design
business leader and builder, he has helped create an environment in
which cross-functional teams thrive and has positioned Method well for
business growth, enabling delivery of creative concepts within valued
account relationships. His experience in operations and strategy in the
creative design field make him ideally suited for his expanded role at

Teruggi has fostered progressive studio cultures, working with creative
teams to generate original thinking, experiences and environments for
ambitious clients based on his extensive strategy, brand and content
background. He has led many clients through transformational projects,
using design and digital experiences as a vehicle to deliver business

For over a decade, Teruggi worked for Tyler Brulé, the creative
visionary and publishing entrepreneur who founded Wallpaper and Monocle
magazines – two premium publications that captured the zeitgeist of
their time. As Strategy Director at Brulé’s design agency Winkreative,
Teruggi helped to deliver a unique business model that combined
commercially-applied design with a global perspective.

“As all brands aim to transition their legacy businesses into digital
businesses, the role of strategic and human-centered design becomes more
critical than ever,” said Shashank Samant, CEO, GlobalLogic. “We are
thrilled to have Steve in the role of General Manager of Method – his
natural ability to connect design with the world of digital technology
will enable us to provide tremendous value to our clients from ideation
to delivery.”

Álvaro Márquez has been promoted to Chief Creative Officer of
Method and remains Principal Designer of the EVRY Strategic Design Lab,
a design-led accelerator for innovation and growth and EVRY-Method
collaboration. He was previously an Executive Creative Director for

Prior to joining Method, Márquez was Head of Research & Development and
Service Design at the Australian Broadcasting Corporation, where he led
a large transformation program designed to transform the national
broadcaster into a truly modern digital media organization. Before that,
Márquez worked as Creative Director for frog design in Shanghai, where
he led key experience strategy and new product innovation programs for
East Asia and developing markets.

In addition to his design work, Márquez is a preeminent public speaker
and a visiting lecturer at the University of Technology in Sydney, the
University of New South Wales, and the Business School in the Imperial
College in London. He is also an accomplished audio engineer and

“Álvaro has contributed significantly to Method since his arrival,
leading our creative teams to achieve outstanding results through his
systematic, boundary-stretching approach to design. Clients have been
thrilled with the design work and our creative staff have flourished
under his leadership,” said Steve Teruggi, General Manager, Method.
“Álvaro’s insight and forward thinking is just what Method needs to stay
on the forefront of human-centered design, the essential element in the
successful creation of strategy, product and service design for the
businesses that partner with Method.”

Useful Links:

Method: http://www.method.comGlobalLogic:

About Method:

Method is a global design firm. We create value and impact through the
design of meaningful brands, digital products, and service experiences.
As businesses need to navigate uncharted territories, we use design as a
strategic tool to understand customer needs, discover new opportunities,
make the right decisions, accelerate time to market, and drive the
digital transformation process. Together with GlobalLogic, Method’s
parent company, we provide design and engineering services at scale from
over 30 locations across 12 countries.

About GlobalLogic

GlobalLogic is a leader in digital product engineering services. We help
our clients design and build innovative products, platforms, and digital
experiences for the modern world. By integrating strategic design,
complex engineering, and vertical industry expertise — we help our
clients imagine what’s possible, and accelerate their transition into
tomorrow’s digital businesses. Headquartered in Silicon Valley,
GlobalLogic operates design studios and engineering centers around the
world, extending our deep expertise to customers in the communications,
automotive, healthcare, technology, media and entertainment,
manufacturing, and semiconductor industries.

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