Hygiene Market: Global Industry Analysis, Trends, Market Size and
Forecasts up to 2024” report has been added to ResearchAndMarkets.com’s
The report predicts the global intimate hygiene market to grow with a
CAGR of 4.3% over the forecast period of 2018-2024.
The report on global intimate hygiene market provides qualitative and
quantitative analysis for the period of 2016 to 2024.
The global market for intimate hygiene products is mainly focused on the
products for women, however, with the increasing awareness about the
intimate hygiene products and increasing demand for men’s grooming
products, the demand for intimate hygiene products for men is on the
The global intimate hygiene market is expected to be driven by factors
such as growing awareness about the personal care in the emerging and
underdeveloped markets, increasing per capita income coupled with
improving lifestyles of the middle class income group and continuous
research and development and marketing programs of the leading market
Moreover, innovations and new product launches in this market are likely
to create more opportunities. Organic intimate hygiene products are
likely to amplify the opportunities for the key players in the industry.
On the other hand the incidences of allergy to the ingredients used in
intimate wash products is likely to restrain the growth in this market.
Among the product types the gel, cream and liquid segment accounted for
the largest market share worldwide, owing to the ease of use and
effectiveness of these products. Moreover, owing to ease of use of wipes
the market size of intimate wipes is likely to grow at the highest CAGR
over the forecast period.
Currently the global intimate hygiene market by end users is dominated
by women accounting for over 75% of the market share in 2016 and 2017.
Moreover, the demand from male end users is likely to grow at the
highest CAGR due to increasing awareness about these products among men.
Among the distribution channels, the supermarkets/hypermarkets accounted
for the largest market share followed by drugs and pharmacy stores. The
revolution in e-commerce is likely to augment the online sales of the
intimate hygiene products over the forecast period. The leading players
in the market are focusing on personalizing these products through
online sales channels.
Global Intimate Hygiene Market by Product Type
Global Intimate Hygiene Market by End User
Global Intimate Hygiene Market by Distribution Channel
For more information about this report visit https://www.researchandmarkets.com/research/f97ql2/global_intimate?w=4
View source version on businesswire.com: https://www.businesswire.com/news/home/20180622005562/en/