The global nutraceuticals market is expected to post a CAGR of nearly 8%
during the period 2019-2023, according to the latest market research
report by Technavio.
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Technavio has released a new market research report on the global nutraceuticals market for the period 2019-2023 (Graphic: Business Wire)
A key factor driving the growth of the market is the rising demand for
nutraceuticals with medical benefits. Nutraceuticals play a crucial role
in modifying and maintaining physiological functions required for the
proper functioning of the body. Nutraceuticals that contain
antioxidants, probiotics, and polyunsaturated fatty acids help in
managing health issues, such as obesity, cardiovascular diseases,
cancer, cholesterol, osteoporosis, arthritis. and diabetes. Therefore,
there is a rapid increase in demand for nutraceuticals.
As per Technavio, industry developments will have a positive impact on
the market and contribute to its growth significantly over the forecast
period. This global
nutraceuticals market 2019-2023 research report also analyzes
other important trends and market drivers that will affect market growth
This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing
Global nutraceuticals market: Industry
Improving the distribution networks and ensuring the availability of
products among consumers are becoming the primary focus of vendors. As
more companies are targeting online platforms to promote their products
through visual representations, blogs, videos, and images, there has
been an increase in advertising and marketing activities in the
“Various strategies such as press releases, annual reports, and
participation in conferences are being adopted by the leading players in
the global nutraceuticals market, to gain market share. Product
launches, joint ventures, acquisitions, partnerships, expansion
projects, collaborations, and investments are some of the key strategies
adopted. This is increasing the awareness of nutraceutical products
among consumers,” says a senior analyst at Technavio for research on
health and wellness.
Global nutraceuticals market: Segmentation
This market research report segments the global nutraceuticals market by
product (functional food, functional beverage, and dietary supplements)
and geographical regions (APAC, EMEA, and the Americas).
The functional food segment held the largest market share in 2018,
accounting for over 36% of the market. This product segment is expected
to dominate the global market throughout the forecast period.
The Americas led the market in 2018 with a market share of over 39%.
This region is expected to dominate the market through 2023, however
there will be a decrease in its market share.
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Some of the key topics covered in the report include:
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View source version on businesswire.com: https://www.businesswire.com/news/home/20190110005417/en/