General Motors (NYSE: GM) has introduced its new marketing campaign as part of the company’s efforts to accelerate mass adoption of electric vehicles The “Everybody In” marketing campaign is a call to action to push towards an inclusive and accessible market. The company is in process of changing its brand identity as GM plans to create a world with zero crashes, zero congestion and zero emissions.
“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” said Deborah Wahl, GM global chief marketing officer. “Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.”
The campaign focuses on three themes, enticing a new generation of buyers which include EV adoption, demonstrating the company’s progress in the EV segment and highlighting range, flexibility and performance of the Ultium platform. “GM has the talent, technology and ambition to advance a safer world for all, help reduce emissions and accelerate toward our all-electric future,” said Wahl. “‘Everybody In’ demonstrates our intent to lead, while inviting others – policymakers, partners, individuals – to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities, or simply taking an EV for a test drive to learn about the benefits of EV ownership.”
According to Sharon Gauci, GM executive director of Global Industrial Design: “This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents. At every step we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family.”