GoPro Re-launched its Karma Drone Three Months After Recalled


On Wednesday, GoPro, Inc. (NASDAQ: GPRO) returned its Karma Drone, which was recalled in November 2016 due to battery issues, after three months.

The Karma Drone was recalled just after being released for two weeks, the company explained that Karma Drone involved a faulty battery securing mechanism that would cause power to be lost during flight. GoPro called back 2,500 units that were sold. In the statement, the company said that they had already redesign the battery latch to solve the issue.

However, the recalled Karma Drone, which was supposed to be one of GoPro’s best-selling holiday items, not only affected the productions of Hero5, but also made GoPro missed the chance to occupy substantial market shares, which gave chance to its competitor, China’s DJI and its product, Mavic Pro. The Karma Drone didn’t contribute to the earnings of fourth-quarter, whileDJI’s Mavic Pro was sold out for several weeks at the same time.

“After they were already delayed, then they [lost] their opportunity to get into that market before it’s saturated,” said Michael Blades, the Frost & Sullivan drone analyst.

Currently, the drone could be bought on company’s website and select U.S. retailers, according to GoPro. It added that the products will be in limited quantities at first but will be ramped up quickly.

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