H Code Connects Brands with US Hispanics Through Award-Winning High Impact, Custom Creative Executions

H Code, the leader in digital advertising for the US Hispanic market, is
making waves with its award-winning, in-house creative team, delivering
fresh custom, high-performance campaigns. H Code has helped over 150
brands reach US Hispanics at scale by leveraging its 30+ unique
proprietary rich media ad units built for brand advertising, which are
tailored specifically to H Code’s robust network of 350 premium Hispanic
publishers from LATAM, Spain, and the US.

“Reaching the nation’s fastest growing and most influential US consumer
demographic can be challenging for brands, because they are bilingual
and have different levels of US acculturation,” said Leo Buyukgural,
Senior Digital Producer & Creative Product Manager at H Code. “To add
further difficulty, the Hispanic media market is fragmented and severely
underserved with very few digital destinations of any scale. With more
communication platform options available than ever before, brands
looking to build relationships with US Hispanic consumers must be able
to relay the right message, at the right time, and deliver it in the
most engaging way at scale.”

H Code’s innovative rich media ad units have proven to be an effective
way for brands to reach US Hispanic consumers while showcasing a strong
brand message. While standard media ads can easily get lost in the
clutter, H Code’s high impact media ads improve the ad experience and
break through the content creatively. H Code’s ad units boast
viewability numbers between 65-90% and click-through rates between 1-3%.
They can be personalized and tracked to measure behavioral intent to
significantly improve conversions, click-throughs, and view rates.

H Code’s in-house creative ad capabilities include dynamic creative
messaging, exclusive customized high impact placements (adhesions,
interstitials, interactive pushdowns, interactive sidekick, scroller
units, premium standard video, native units, native video, vertical
video), localization capabilities, A/B testing with language, in-culture
messaging, custom non-standard rich media ad units, and 360 degree video.

“Brands in close collaboration with their media & creative agencies are
increasingly turning to H Code as the #1 US Hispanic comScore entity for
Authentic Hispanic Reach to create genuine, relatable creative content
for the highly coveted Hispanic demographic at scale—not just
repurposing assets and straight translations,” said Parker Morse, CEO
and founder of H Code. “It is imperative to think about distribution
when considering the most effective creative mix, which we do better
than anyone else in the market with our collaboration with agencies and
brands. Our in-house team of creatives continue to amaze with
culturally-relevant translations and adaptations that optimize campaign
effectiveness and resonates with the Hispanic market while showcasing a
brand’s story in their own voice. Through our custom turnkey creative
executions, we can effectively target, reach, and influence US Hispanics
better than anyone.”

This news comes on the heels of H Code’s recent launch of a new division
called H Code Studio—a full-service content studio combining the
identity of a brand, the storytelling of a production house, and the
scale of a digital platform. H Code leverages custom created ad units to
amplify H Code Studio-led branded content and social influencer
campaigns.

H Code’s creative team was the recipient of the Mosaic Award for
multiethnic interactive media for its work with US Marines and Home
Depot in 2012 and 2013 respectively.

About H Code

Founded in 2015, H Code is the #1 US Hispanic comScore entity for
Authentic Hispanic Reach. The company connects advertisers with the
highly sought-after US Hispanic audience through a combination of
targetable datasets (science) and exemplary creative executions (art).
Through its platform, H Code effectively targets, reaches, and
influences US Hispanics better than anyone else in the industry. Through
its premium inventory, H Code develops and delivers impactful creative
along with amplified integrated marketing experiences. Key clients
include Target, Honda, Ford, Ulta Beauty, Chase, McDonald’s, Live
Nation, Kaiser Permanente, and Lincoln.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180710005820/en/

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