Holiday Hours Held Securely by Wal-Mart, Big focus on Online Sales

It seems like Wal-Mart has decided not to change its store hours for Black Friday this year. Also, you would probably not require a wristband for getting the best deals.

The retailer website of big-box will start its Black Friday online sale on the traditional turkey day at 12:01 am, just as it was done in 2016. The massive in-store deals, on the other hand, start at 6 pm, i.e. on Thanksgiving evening. Also, Wal-Mart stores would keep their doors open for the entire day on Friday.

Consumers shopping both online and in stores

Thursday will see some select deals going live on the Wal-Mart website. These deals include a $99 Kingsford charcoal grill and a $479 Acer Aspire Laptop (valid till Nov. 12). This will be the third consecutive year that Wal-Mart has put up a chunk of its holiday promotions online. And it is primarily because buyers are increasingly looking to divide their budgets between the web and the stores.

According to the Adobe Digital Index Report from 2016, buyers spent nearly $91.7 billion in online shopping in America alone. This was an 11% increase from the previous year, that is, 2015. In 2017, Adobe is anticipating the number to reach beyond $100 billion.

As far as the 2017 holiday season is concerned, it is expected that consumers might be spending a greater sum on online shopping rather than on in-store purchases. Mass merchants and Internet sites have emerged to be the favorite shopping destinations this year. However, e-retailers are now extending themselves to other formats too.

According to Rod Sides, who heads American retail, distribution, and wholesale in Deloitte, digital interactions will be the primary factor driving the shopping behavior of consumers. Hence, retailers such as Wal-Mart, Kohl’s, Sears and Target are stocking up on their online offers before the holiday season begins.

Wal-Mart’s new holiday strategy

“New Black Friday” was the name given to the latest holiday strategy of Wal-Mart. It was hoping to reduce the number of people who were waiting in line to get “nothing”. However, that method did not last for very long. Steve Bratspies, the chief merchandising official at Wal-Mart reports that the company is feeling good about stocks this year. He added that there is no need to hand out wristbands to shoppers this year.

Best Buy is close competition to Wal-Mart for electronics. It will open doors to shoppers at 5 pm on Thanksgiving, same as how it did in 2016.

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