Home Choice Utilizes Oracle Retail Cloud to turn Browsers into Buyers | Financial Buzz

Home Choice Utilizes Oracle Retail Cloud to turn Browsers into Buyers

Home Choice, one of South Africa’s largest home shopping retailers and financing providers, has deployed Oracle Corporation’s (NYSE: ORCL) Oracle Retail Cloud in just 12 weeks to deliver the products and offers that turn browsers into buyers. Home Choice allows shoppers to discover name-brand furniture, electronics and appliances at competitive prices.  This includes financing options and engages in customers in finding and purchasing housewares via its catalog, call centers and website.  “Home Choice is focused on delivering a compelling assortment of products that meets market demand across multiple geographies. The Oracle Retail Cloud Services allow us to adopt a more scientific approach to planning and markdowns quickly,” said Dirk Oberholster, chief information officer, Home Choice. “The flexibility of the solution also enables us to configure and extend capabilities to meet business requirements without touching the base code.”

“Oracle Retail is empowering the Home Choice team to deliver the right products to the right location and channels at a compelling price using science and optimization,” said Mike Webster, senior vice president and general manager, Oracle Retail. “As Home Choice places the customer at the center of the value chain, Oracle will enable them to interact with customers on a more personalized level.”

Home Choice adopts Oracle’s services to centralize its planning process to drive inventory productivity and profit.  Oracle CX Commerce leverages data to curate engaging experiences that drive online conversion rates and in-store traffic.