Following in Apple’s (NASDAQ: AAPL) footsteps of acquiring an audio company (Beats), HP (NYSE: HPQ) announced today that they have partnered with Bang & Olufsen (B&O) in order to upgrade the sound quality of their speakers. HP had originally contracted out to Beats to be their audio equipment provider, but beginning this Spring, HP’s personal computers will be sold instead with Bang & Olufsen (B&O) and B&O PLAY, (the audio company’s stand-alone products division) technology.
Adding B&O’s audio technology could be beneficial for HP’s computer line. Bang & Olufsen is a 90-year-old consumer electronics company, based out of Struer, Denmark, with a reputation for designing and manufacturing high-end audio products that ranges from telephones, televisions, speakers among others.
Under the terms of the new partnership, B&O will be custom tuning the audio hardware in upcoming HP devices. B&O intends to deliver clearer sound to HP customers by reducing the amount of metals used in the headphone jack. No further details regarding how B&O technology will be integrated into HP’s hardware has been released, but in order to live up to its predecessor, Beats Audio, B&O will definitely have to include higher amperages into their speakers to provide sound that is at least on par, or of better quality than their competitor.
Come Spring, HP devices will be rebranded with either Bang & Olufsen or B&O PLAY and will no longer carry the Beats logo. It is still unknown whether the Beats logo had helped HP increase their sales number in the past.
Stay tuned as we provide more coverage on how HP and B&O will be progressing with their partnership.