IDC MarketScape Provides an Assessment of the Worldwide Enterprise Videoconferencing Market and Vendors in 2018

International Data Corporation (IDC)
has just published an updated assessment profiling 12 vendors in the
worldwide enterprise videoconferencing market. The IDC
MarketScape report positioned Cisco and Microsoft in the “Leaders”
segment of the enterprise videoconferencing market for 2018, while
vendors such as Avaya, BlueJeans Network, Google, Huawei, Lifesize,
Logitech, Polycom, StarLeaf, Vidyo, and Zoom were placed in either the
“Major Players” or “Contenders” segment.

“Videoconferencing customers and prospects have a range of choices to
consider – from new low-cost, high-quality video endpoints to
cloud-based video services – but also the challenge of figuring out
which solution is most appropriate for them,” according to Rich
Costello, senior research analyst, Enterprise Communications
Infrastructure at IDC. “Selecting a video solution should be based on
several factors including whether suppliers meet the organizational
criteria for audio/video functionality, interoperability, collaboration
with context, security, compliance, ease-of-use, cost savings and
benefits, and the ability to integrate or embed with unified
communications (UC) portfolios, business applications, and business

There can be other customer challenges too, such as cost justification,
return on investment (ROI), use case identification, and implementation
and support skills. Vendors can offer deployment options for customers –
on-premises, managed, hosted, cloud, hybrid – either directly or through
channel partners, helping to alleviate some of these challenges. This
research presents IDC’s critical success factors for the enterprise
videoconferencing market, in the short- and long-term, along with an
assessment of how vendors measure up to those success factors.

The report, IDC
MarketScape: Worldwide Enterprise Videoconferencing Vendor Assessment,
2018 (IDC #US44070317), represents an assessment of the
worldwide enterprise videoconferencing market and vendors through the
IDC MarketScape model. Buyer input was used to generate this research,
including phone interviews of participating vendor clients. This
assessment discusses both quantitative and qualitative characteristics
that explain a vendor’s success in this market. With a focus on the
worldwide enterprise videoconferencing market, the evaluation is based
on a comprehensive and rigorous framework that assesses vendors relative
to the criteria and one another and highlights the factors expected to
be the most influential for success in the market in both the short term
and the long term.

About IDC MarketScapeIDC
MarketScape vendor analysis model is designed to provide an overview
of the competitive fitness of IT, telecommunications, or
industry-specific suppliers in a given market. The research methodology
utilizes a rigorous scoring methodology based on both qualitative and
quantitative criteria that results in a single graphical illustration of
each vendor’s position within a given market. IDC MarketScape provides a
clear framework in which the product and service offerings, capabilities
and strategies, and current and future market success factors of IT,
telecommunications, or industry-specific vendors can be meaningfully
compared. The framework also provides technology buyers with a
transparent foundation to allow companies to independently compare the
strengths and weaknesses of current and prospective vendors.

For more information about IDC MarketScape, please contact Karen Moser

About IDCInternational Data Corporation (IDC) is the
premier global provider of market intelligence, advisory services, and
events for the information technology, telecommunications, and consumer
technology markets. With more than 1,100 analysts worldwide, IDC offers
global, regional, and local expertise on technology and industry
opportunities and trends in over 110 countries. IDC’s analysis and
insight helps IT professionals, business executives, and the investment
community to make fact-based technology decisions and to achieve their
key business objectives. Founded in 1964, IDC is a wholly-owned
subsidiary of International Data Group (IDG),
the world’s leading media, data and marketing services company that
activates and engages the most influential technology buyers. To learn
more about IDC, please visit
Follow IDC on Twitter at @IDC
and LinkedIn.

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