InfoScout CEO Jared Schrieber to Join Market Track's Board of Directors | Financial Buzz

InfoScout CEO Jared Schrieber to Join Market Tracks Board of Directors

Omnichannel consumer purchase panel provider, InfoScout, announced today
that CEO and Co-founder Jared Schrieber will elevate his strategic role
as a member of the Board of Directors of Market Track, InfoScout’s
parent company and a leading provider of market intelligence solutions.

Recognized as an expert in retail data analytics, Schrieber co-founded
InfoScout with CTO Jon Brelig to bring omnichannel insights to a rapidly
changing industry to help brands and retailers capitalize on the shifts
in consumer shopping behaviors and attitudes. As InfoScout’s CEO,
Schrieber led the start-up from conception with an aim to reimagine what
brands and retailers should expect from a consumer purchase panel.

As a member of the Market Track Board of Directors, Schrieber’s
strategic mandate will broaden beyond InfoScout to bring together the
data assets of both companies in order to close the loop from
advertising, pricing, and promotions to changes in consumer purchase
behavior. Schrieber’s role will also include thought leadership to
illuminate how brands really grow based upon data-driven best practices
and case studies from Market Track’s and InfoScout’s 2,000+ clients.

“With the incredible set of data assets we have compiled, our
opportunity to deliver a new era of growth-enabling insights seems
boundless,” said Schrieber. “I look forward to guiding innovation across
Market Track’s portfolio by expanding the reach and capabilities of our
omnichannel consumer panel and market intelligence solutions to better
help our clients grow.”

“Jared has been paramount to InfoScout’s continued success and is highly
respected by his colleagues and partners as a transformative force in
the marketplace and a passionate innovator,” said Market Track CEO and
President Dennis Moore. “Jared’s deep product and technology experience
will be a highly valued asset to the board’s strategic leadership.”

“In co-founding InfoScout, Jared led a major change in the data
industry, developing true omnichannel, consumer purchase data and making
it available for countless additional applications,” said Member of the
Market Track Board of Directors and Former SVP Consumer Market
Knowledge, Procter & Gamble, Joan Lewis. “InfoScout has become
indispensable to many clients and is already proving to be an incredible
asset to Market Track’s ability to unify market intelligence. We are
very pleased to welcome Jared to the board of Market Track, thus
enabling him to contribute his visionary thinking across the integrated

With Schrieber’s change in role, Alexander Rink, Market Track’s Chief
Growth Officer, will serve as general manager for InfoScout, leading
integration efforts across InfoScout and Market Track and driving growth
initiatives for the combined company. Rink, who will continue to report
to CEO Dennis Moore, joined Market Track in 2017 upon the acquisition of
360pi, the market leader in retail price and product intelligence, where
he was the CEO and business founder. “Jared and Jon have put together an
incredible offering with a team of bright and motivated individuals who
are committed to changing the industry,” said Rink. “I am honored to
succeed Jared in establishing InfoScout as the panel of record for the
world’s leading brands and to bringing the two companies together to
fulfill our vision for the market.”

About InfoScout

InfoScout, now part of the Market Track family, helps brands and
retailers grow via next-generation consumer insights derived from
America’s largest purchase panel. Through its portfolio of proprietary
mobile apps that engage a representative sample of American shoppers,
InfoScout captures nearly 1 out of every 500 shopping trips made across
the country. These shoppers also complete in-the-moment surveys to more
fully explain the “why behind the buy.” With over 200 million
brick-and-mortar and eCommerce receipts captured annually, InfoScout has
rapidly become a primary source of real-time, omnichannel behavioral
insights for industry leaders such as Procter & Gamble, J&J, Red Bull,
Kroger, The Marketing Arm, and Samsung. For more information, please

About Market Track

Owned by Vista Equity Partners (the fourth largest software company in
the world), Market
Track delivers the omnichannel market intelligence that brands and
retailers need to connect and win with consumers. Through the curation
of proprietary data streams, Market Track provides web-based access to
mission-critical market intelligence. With over 2,100 clients (including
75 of the top 100 US advertisers) and leading omnichannel solutions,
Market Track is committed to delivering in-market intelligence to
increase marketing effectiveness for manufacturers, service providers,
retailers and agencies.

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