Jacobs & Clevenger Earns Nine Marketing Awards from Chicago Industry Association | Financial Buzz

Jacobs & Clevenger Earns Nine Marketing Awards from Chicago Industry Association

Jacobs
& Clevenger (J&C) earned nine Tempo awards from the Chicago
Association of Direct Marketing (CADM) on June 21 at the annual awards
celebration dinner in Chicago. Honoring Chicago’s multi-channel response
marketing community, the organization presented J&C with two first-place
awards for campaigns the agency completed for Serta and HERE, as well as
seven additional awards for projects with iPay, Humana, Consumers Energy
and another with Serta.

CADM is Chicago’s longest-standing marketing association, boasting more
than 60 years in operation. As a collaborative community for
multichannel response marketers—including corporate marketers, marketing
agencies and marketing service providers—CADM sparks ideas, business
relationships and career growth. The Tempo
Awards is a celebration of the latest, greatest work and individuals
in Chicago, in all the new ways companies reach consumers to obtain real
business results.

“We sent in 10 submissions to CADM’s Tempo Awards and had nine of them
place in the top three. That’s incredible,” said J&C’s CEO Ron
Jacobs, who is a past president of CADM and was the organization’s
1998 Direct Marketer of the Year. “I have a remarkable team, and this
achievement is a testament to their tenacity, marketing savvy, agility
and creativity. I can’t thank them enough for their hard work and
dedication to providing our clients measurable results that deliver
profitable business outcomes.”

REIMAGINING SERTA’S MAIN COMMUNICATION CHANNEL

J&C earned first place in the Best Copywriting category for reimagining
Serta’s mainstay communication channel: the SertaInsider
e-newsletter. The agency was tasked with developing a stream of fresh
content that would keep Serta customers and prospects engaged,
entertained and interested in “comfort.” Every issue had links to
related stories, infographics, recipes, videos and more. It became
exactly what they imagined — another touch point for the brand that
embodied the attributes it valued most and an effective inbound
marketing opportunity.

HELPING HERE SHIFT CONSUMER BEHAVIOR, GENERATING $1 MILLION ABOVE GOAL

J&C also took the top spot in the Automotive Sector category for
navigating the “Rubik’s Cube” of marketing for HERE, a company that
makes built-in navigation systems for Chrysler, Dodge, Jeep and Ram. J&C
developed an integrated campaign—direct mail, email, landing pages and
banners—that was chock full of personalization; used benefit-laden
headlines, brand-specific messaging and simple language; and had a
palpable sense of urgency.

For more than 35 years, J&C has created marketing solutions that drive
engagement, convert customers, close sales, build loyalty and, most
importantly, prove their return on marketing investment. By focusing on
data, and knowing how to use it, the powerhouse marketing agency boasts
a client roster that covers a broad range of industries, including
business-to-business, insurance, utilities/energy, financial services,
retail and associations, among others.

ABOUT JACOBS & CLEVENGER:

Jacobs & Clevenger (J&C) is a marketing agency with extensive expertise
in customer relationship marketing. The company’s mission is to use
data-centered strategies to create user-generated experiences for
business-centered results. The agency provides strategic, creative
marketing solutions for multichannel user experiences that transform
brands and grow businesses. With direct response in its DNA and data at
its core, J&C creates ideas that drive engagement, convert customers,
close sales, build loyalty and can prove their return on marketing
investment. By blending data insights, user behaviors and storytelling
with measurable results, J&C delivers profitable business outcomes. For
more information, visit www.jacobsclevenger.com.

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