Fiat Chrysler’s (NYSE: FCAU) new Jeep Grand Wagoneer SUV is set to be worth over USD100,000, making it the brand’s highest priced vehicle. The lux model’s price tag is based on a fully loaded model. The Wagoneer is anticipated to go up against the Cadillac Escalade, Land Rover Range Rover and others.
According to Christian Meunier, global president of Jeep, the new SUV will have a smaller companion model called the Wagoneer, starting at USD60,000 when both hit the market next year.
“It’s clearly the return of a premium American icon,” Meunier said during a media event ahead of Thursday’s unveiling of a concept version of the resurrected SUVs. “Wagoneer will expand to become a portfolio of vehicles that will redefine American premium while delivering a unique customer experience.”
The brand produced the first version of the Wagoneer and Grand Wagoneer from 1963 to 1991. The company has now brought back the models which are competitors against other profitable large SUVs.
“We see significant opportunity for Wagoneer as a premium extension of the Jeep brand,” a Fiat Chrysler spokesman said. “Jeep is unquestionably the foundation of Wagoneer, but Wagoneer will go beyond that into more premium segments.”
The new models will be manufactured at the company’s Warren Truck plant in suburban Detroit. The vehicles will have three rows, similar to the original models, but contain top of the line technology and a modern design.
“We strived for a level of premium executive that we’ve never done as a company,” said Ralph Gilles, head of design for Fiat Chrysler.