KFC (NYSE: YUM) restaurants are adding Beyond Meat plant-based chicken to their menu, and the limited time offer is set to begin Monday, January 10. The meal will be available at participating restaurants throughout the U.S.
“The mission from day one was simple – make the world-famous Kentucky Fried Chicken from plants,” said President of KFC U.S. Kevin Hochman. “And now over two years later we can say, ‘mission accomplished.'”
A larger number of Americans are cutting down their meat consumption due to both health and environmental reasons. Ultimately the shift has boosted the popularity of plant-based substitutes.
“This is really about where the customer is going; they want to eat more plant-based proteins,” said Kevin Hochman, U.S. president of KFC. “It’s January, so it’s a time of New Year’s resolutions and wanting to do something different in your diet.”
The fast-food chain strives to make the Beyond Fried Chicken taste and feel like whole muscle chicken as well as maintain the flavor of KFC’s classic fried chicken. Nevertheless, it is necessary to note that the Beyond Fried Chicken is made in the same fryer as the meat products so there is a possibility that there may be cross-contamination.
“What we’re trying to replicate is a tenderloin where you actually have the muscle fibers. The texture is a bit more pleasing than what we’d call a ‘chewed-and-glued.’ It’s a different technology,” Hochman told business outlet “Fortune” at the time.