Landmark Industries to Roll-Out EMV Acceptance at the Fuel Island Across their Network

GREENSBORO, N.C., Aug. 01, 2018 (GLOBE NEWSWIRE) — Gilbarco Veeder-Root announced today that Passport Version 11.02 is now available to ExxonMobil branded retailers.  One of the earliest adopters of Gilbarco’s EMV technology to drive EMV “chip” transactions at the fuel island is Houston-based Landmark Industries, an owner of 240 convenience stores under various major oil brands. Landmark is currently transitioning all its ExxonMobil branded stores to enable chip card transactions at the front counter and at the fuel dispenser.

Being first to market means Gilbarco has a head start in honing the EMV transition process – further aided by Gilbarco’s ability to leverage learnings from broad global EMV implementation experience. Landmark is now reaping the benefits of Gilbarco’s proven EMV “best practices” including features that ensure no bank card is left behind by consumers.

“Our efforts to rapidly upgrade as many sites as possible with this software has offered our customers peace of mind that Landmark is doing its part to reduce fraud and keep them moving down the road,” said Landmark Director of Service, Steve Poncik. “We’re starting the rollout at our ExxonMobil sites, and are also already testing the Passport EMV release on some of our sites with other brands as well, so we can get to outdoor EMV across our network as quickly as possible.”

Landmark is just one of the ExxonMobil brands eager to get up and running with chip card technology ahead of the fast-approaching 2020 deadline.

“We are excited to help retailers like Landmark be able to protect their customers at the dispenser by enabling EMV acceptance.  We expect to see retailers start to accept EMV payments at the dispenser quickly now, as the Point of Sale releases like this one to support EMV at the dispenser now become broadly available,” said Mark Williams, VP of Gilbarco North America Marketing.

To begin the upgrade process, contact your local Gilbarco distributor. To learn more about Gilbarco’s EMV software and hardware solutions, visit



Patricia Stancati
Gilbarco Veeder-Root

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