Level Brands IM1 Signs 5-Year Licensing Agreement with Revolutionary Gravocore Fitness System

Level Brands, Inc. (NYSE American: LEVB), an innovative marketing and
licensing company that provides bold, unconventional, and socially
responsible branding for leading businesses, today announced its Ireland
Men One (I’M1) subsidiary, a lifestyle brand for men who take pride in
their appearance, thrive on quality, and value what matters, signed a
licensing agreement with Gravocore, the first intelligent, portable,
joint-friendly mounted fitness training machine, launched in 2017 in an
exclusive partnership with Amazon.

Under the terms of the five-year agreement, Gravocore will pay I’M1
annual brand participation fees, as well as an 8% royalty on net sales
of all licensed products sold under the I’M1 brand.

“Since launching in partnership with Amazon in 2017, Gravacore has
received impressive customer testimonials and has been referred to as
the ‘hottest new fitness equipment’ by Muscle & Fitness
magazine,” says Kathy Ireland®, Chairman Emeritus and Chief Brand
Strategist of Level Brands. “Gravocore is a great fit for I’M1, our
millennial brand for men and the women who love them. We look forward to
working with Gorgi Nikkaran, Gravocore’s founder and CEO and his
incredible team in expanding the Gravocore brand in the global fitness
equipment market.”

“With Gravocore, we’ve created a smarter way to work out, for almost
anyone, anywhere,” says Gorgi Nikkaran. “We know Gravocore will change
how the world thinks about working out and partnering with I’M1 helps us
reach the broadest possible audience.”

Gravocore’s internationally-patented double pulley, rope and harness
system engages the whole body so even the most intensive, heart-pumping
workouts won’t leave unnecessary stress on vulnerable joints, tendons
and ligaments. Almost anyone, at nearly any fitness level, can use
Gravocore to increase strength, build muscles, and transform the entire
body in as little as five minutes a day. Weighing less than seven
pounds, Gravocore’s portability and versatility make it ideal for home
and travel workouts alike.

About Level Brands, Inc. (www.LevelBrands.com)

Level Brands is an innovative marketing and licensing company that
provides bold, unconventional, and socially responsible branding for
leading businesses. The focus of LEVB is licensing and corporate brand
management for consumer products, including art, beauty, fashion, the
beverage space, health and wellness, and entertainment. License brand
marketing is at the core of the Level Brands businesses: kathy ireland®
Health & Wellness; Ireland Men One (I’M1), a men’s lifestyle brand
established to capitalize on potentially lucrative licensing and
co-branding opportunities with brands focused on millennials; Encore
Endeavor One (EE1), a provider of corporate brand-management services
and producer of experiential entertainment events and products across
multiple platforms.

About Gravocore

Launched in 2017 in an exclusive partnership with Amazon, Gravocore was
invented by Gorgi Nikkaran as the first intelligent, portable,
joint-friendly mounted training machine. With Gravocore, almost
anyone—at nearly any fitness level—can increase strength, build muscles
and transform the entire body in as little as five minutes a day.
Lightweight and portable, Gravocore promises on-the-go total body
engagement and joint-friendly fluidity of motion. Visit Gravocore.com,
join Gravocore on Facebook or
follow @gravocore on Instagram and Twitter.

Forward-Looking Statements

This press release contains certain forward-looking statements that are
based upon current expectations and involve certain risks and
uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Such forward-looking statements can be
identified by the use of words such as ”should,” ”may,” ”intends,”
”anticipates,” ”believes,” ”estimates,” ”projects,”
”forecasts,” ”expects,” ”plans,” and ”proposes.” These
forward-looking statements are not guarantees of future performance and
are subject to risks, uncertainties, and other factors, some of which
are beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in the
forward-looking statements, including, without limitation, statements
made with respect to our material dependence on our relationship with
kathy ireland® Worldwide, our limited operating history, our ability to
expand our business and significantly increase our revenues and our
ability to report profitable operations in future periods, among others.
You are urged to carefully review and consider any cautionary statements
and other disclosures, including the statements made under the heading
“Risk Factors” in Level Brands, Inc.’s Annual Report on Form 10-K for
the fiscal year ended September 30, 2017 as filed with the Securities
and Exchange Commission (the “SEC”) on December 26, 2017 and our other
filings with the SEC. All forward-looking statements involve significant
risks and uncertainties that could cause actual results to differ
materially from those in the forward-looking statements, many of which
are generally outside the control of Inuvo and are difficult to predict.
Level Brands, Inc. does not undertake any duty to update any
forward-looking statements except as may be required by law.

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