Lululemon to Expand its Resale Program Nationwide

Lululemon to Expand its Resale Program Nationwide

Lululemon (NASDAQ: LULU) announced that it will be expanding its resale program across the United States. Soon customers will be able to trade in their gently used clothing items at any of the retailer’s locations nationwide.

The introduction of the “Like New” program comes after the company originally tested it across 80 stores last year in both Texas and California. Lululemon stated that the pilot results showcased an “overwhelmingly positive response,” as most of the used clothing ended up being categorized as “good as new.” The company will continue to work with resale technology provider Trove for the expansion program.

“At Lululemon, we’re deeply committed to creating quality products built to last and that are better for people and the planet,” said Celeste Burgoyne, Lululemon’s president of Americas and global guest innovation. “Bringing Lululemon Like New to all U.S. guests is a major step toward a circular eco-system and achieving our Impact Agenda goals to reduce our environmental footprint. We’ve seen incredible momentum from our pilot program and we look forward to welcoming new guests nationwide.”

According to Lululemon, it will be reinvesting 100% of profits made from the program to boost its initiatives outlined in its impact Agenda. The agenda states that the company intends to eventually make all of its products from sustainable materials.

“Lululemon Like New is just one example of how we’re working towards creating a circular ecosystem and offering ways to extend the life of our product,” said Maureen Erikson, Lululemon’s senior vice president of Global Guest Innovation. “Buying secondhand is no longer a trend, it’s a new normal here to stay — our pilot proved that our community is passionate about participating in recommerce.”

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