Marin Software Inc. (NASDAQ: MRIN) has announced the ability to optimize TikTok ad campaigns through its MarinOne platform. Integration with TikTok’s Ad Manager allows advertisers better insights and improves performance of their TikTok campaigns through machine learning and automation. TikTok provides brands the chance to connect authentically with engaged and passionate consumers through the power of shared experience.
Marin has been serving advertisers to advance their digital advertising campaigns for almost 15 years and has managed over USD 40 Billion in advertising spend across social, paid search, e-commerce, display and app advertising. “TikTok has transformed the way brands interact with audiences with engaging and interactive content and provides advertisers a full-funnel marketing experience from brand awareness to native in-feed engagement and even the opportunity to start cultural trends,” said Chris Lien, Marin’s Chairman and CEO. “We are excited to integrate our advanced reporting and automated bidding to help advertisers drive growth on this unique marketing channel.”
Advertisers may optimize their TikTok campaigns with other paid social campaigns, including paid search, display, e-commerce and app campaigns to help generate demand. Marketers can work across numerous channels to ensure seamless work across the customer journey.