Mars, Incorporated reported the next step in their strategic partnerships with Mars Acquiring KIND North America. KIND North America will join KIND International to unify as one organization across its operations in 35 countries. The united entity will function as a distinct and separate business within the Mars Family of Companies.
Grant F. Reid, CEO of Mars said: “When we began this partnership, I said it was one built on mutual admiration and a shared vision for growth. After three years, you can see the impact, as together we have grown the healthy snacking category and brought KIND and the KIND Promise to 35 countries and into new categories. We’re delighted to continue to build on this success and welcome KIND North America into the Mars Family of Companies.”
“I am so proud of how well the Mars and KIND teams have complemented and strengthened each other over the past three years,” Lubetzky said. “We are now well positioned to further advance our efforts and continue building a foremost health and wellness platform. As we said in 2017, Mars is a company that shares KIND’s passion for business as a force for good, and I am confident that together, we will be able to make our small contribution to make this world a little kinder.”
In the past three years Mars and KIND have partnered to bring KIND into new geographies while remaining true to its promise that the first and predominant ingredient in all of its snacks and foods is a nutrient dense food.