Maven to Launch Sports Network in Partnership with The Sports Xchange | Financial Buzz

Maven to Launch Sports Network in Partnership with The Sports Xchange

Maven is adding team-sports “franchises” to its wide-ranging coalition
of elite independent publishers (“mavens”) by re-launching a business
model their founders invented over 20 years ago at Maven is
partnering with The Sports Xchange (TSX) to deploy a nationwide,
professional network of sports journalists who will provide authentic,
on-the-ground content, analysis and community engagement for fans of
every pro and major college team in North America.

This press release features multimedia. View the full release here:

Maven’s sports network will launch with NFL and college football channels. (Photo: Business Wire)

This alliance brings together two legendary sports media entrepreneurs
to launch a modern and more ambitious version of their past sports
ventures. Maven (ticker symbol MVEN)
is led by CEO James Heckman, former senior executive from Yahoo! and
Fox, founder of,, NFL Exclusive and publisher of
over 100 sports publications. The Sports Xchange is led by award-winning
journalist Frank Cooney, who founded TSX three decades ago and built a
team of hundreds of journalists delivering original content to major
media partners like USA Today, Tribune, FOX Sports, CBS Sports, ESPN and

The new sports network will debut ahead of this upcoming football
season, with veteran journalists launched for all 32 NFL teams and every
major college football power. They will be followed by publishers for
every major professional team in every league. Each team-centric maven
— hand-picked by TSX — will be awarded franchises built on Maven’s
platform. Maven and TSX meld the best of two worlds: state-of-the-art
community engagement, video and publishing tools with old-fashioned,
credentialed, shoe-leather journalism.

“In recent years, actual sports journalism has been displaced by teams
of digital marketers in New York, who create clickbait memes, silly
videos, lists and sophomoric social posts intended to trick users into a
profitable reaction. It’s frankly an insult to real sports fans and so
we look forward to bringing authenticity back to the industry,” Heckman
said. “This alliance empowers true journalists with the opportunity to
not only win, but own their own sustainable media business.”

Maven’s innovative technology provides the TSX journalists (“sports
mavens”) their own, fully functional, team-specific digital media
platform within Maven’s already powerful distribution of 90 million-plus

Maven’s platform offers team breaking news alerts within a custom app as
well as network navigation and single-sign-on access so fans can engage
across teams and leagues. In addition, a real-time mobile video platform
allows publishers to provide fans instant visual access to interviews
from the field, and a social platform similar to Facebook’s
“content-aggregation” means fan engagement is no longer separated from
professional news.

“The overall consumer experience we’re bringing to the sports world
cannot be matched, certainly not at the team level,” said Heckman.

“Our combined mission is to restore and support professional
journalism,” said Cooney. “By empowering credentialled, authentic,
veteran writers with the same social and technical tools that actually
created the quality vacuum, we can totally change the game for the
industry and reintroduce quality to the marketplace for fans.”

The Sports Xchange (TSX), a multimedia sports publishing company, is a
division of Fourth Estate Inc. TSX is a privately held company founded
in 1987 by Frank Cooney, who is the CEO and publisher. Maven and The
Fourth Estate Inc. are creating a syndication agreement with TSX.

Maven is a coalition
of mavens operating on a shared digital publishing, advertising and
distribution platform, unified under a single media brand. Based in
Seattle, Maven is publicly traded under the ticker symbol MVEN
and can be found at

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