One of the world’s leading global food service retailer with over 36,000 locations in over 100 countries, McDonald’s Corp. (NYSE: MCD) is said to be debuting its order and payments through mobile process in California and Washington as part of its experimental program in order to receive feedback before releasing it soon.
“We look forward to learning from our customers in these markets as they order ahead, pay within the app and choose one of the various ways to pick up and enjoy their favorite McDonald’s foods,” Julia Vander Ploeg, vice president of U.S. Digital for McDonald’s, said in a statement.
Coffee company and coffeehouse chain, Starbucks’ was successful with its mobile ordering and pay app which caused a spike in sales throughout the United States last quarter, with 1,200 of its locations experiencing a 20 percent jump in mobile pay and ordering during peak hours, said CNBC. Starbucks President, Kevin Johnson, revealed that the upsurge in user volume at pickup stations caused incoming customers to leave without making purchases.
McDonald’s CEO Steve Easterbrook told CNBC earlier this month that the company has been “mindful” of the additional demands that come with mobile ordering and is working to create a platform that suits the needs of both its customers and the kitchen. “We’ve been very mindful that if we’re going to be creating demand, can we meet that demand?” Easterbrook said on CNBC’s “Squawk on the Street.” “Can our kitchens keep up and our managers do a great job? So, we will actually link from end to end as you place your order and it’s integrated into our kitchen operation so we can actually meet the demand that we’ll be creating, so we’re confident there’s no hurdles as we grow our business.”