The new Russian fast-food chain owned by Sistema PBO, formerly known as McDonald’s, has unveiled its new logo before relaunching. The new design features orange lines and a red-orange circle on a green background, which supposedly represents two sticks of yellow fries and a yellow-orange burger. Nevertheless, the company has yet to reveal the name of the chain.
The Russian chain is set to reopen 15 locations this weekend, according to Russian state-owned news agency TASS. Many social media users say that the logo looks like an “M”, other swear it must have been inspired by the flag of Bangladesh.
“The green background of the logo symbolizes the quality of products and service that our guests are accustomed to,” a Sistema PBO spokesperson told TASS.
Sistema PBO has 8 potential names lined up for Rospatent, which is the country’s government agency in charge of intellectual property. The names allegedly include “Tot Samyi”, which translates to “the same one” and “Svobodnaya Kassa” which means “available cash register”.
McDonald’s, Sistema PBO, and Rospatent have yet to comment on the matter.