MEDIA ALERT: Marketing Evolution to Share Top 5 Reasons Marketing Measurement Must Evolve in July 12th Webinar

This Thursday, July 12, leading marketing optimization software provider Marketing
Evolution will present “Top 5 Reasons Marketing Measurement Must
Evolve,” a webinar outlining how marketing attribution must adapt to
uncover competitive advantage in today’s crowded marketplace.

Marketing Evolution CEO and Founder Rex
Briggs and John
Raven, a pharmaceutical industry marketing leader, will lead the
presentation.

This webinar will share how, in this world of fragmented media and
consumer attention, marketers seeking a competitive advantage need to
evolve their approach to attribution and unlock the power of data-driven
decision-making. In order to be successful, marketing professionals need
right-time insights to make the best decisions on where to invest their
budget. The session will also include practical tips you and your team
can use based on real-world experience.

Finding the right unified measurement solution may seem complicated, but
the reasons to evolve are clear. Join Rex Briggs of Marketing Evolution
and John Raven of Amgen for a webinar on Thursday, July 12th at 1:00pm
EDT as they discuss the key reasons to evolve including:

WHAT: “Marketing Measurement Most Evolve: Five Compelling Reasons
Why”WHEN: Thursday, July 12, 1:00 PM – 1:45 PM EDTWHERE:
Participants can register
hereWHO: Rex Briggs, Founder and CEO, Marketing
Evolution; John Raven, pharmaceutical industry marketing leader

About Marketing EvolutionMarketing Evolution delivers
better business results with an independent SaaS Platform for
measurement and optimization of the entire marketing mix. Gartner CEB
describes Marketing Evolution as ‘best practice’ in their case
study of Regions Bank’s use of the ROI Brain Software. Forrester put
Marketing Evolution in a class by themselves in their Measurement
and Optimization Wave Report. Marketing Evolution won the ‘Big
Data Gold Medal’ from the Advertising Research Foundation, they are the
‘partner of record’ for the Mobile Marketing Association global ROI
research, and in Europe, Marketing Evolution won the I-COM
Attribution category in 2017.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180710005018/en/

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