Media.net, an advertising technology startup announced Monday that it was acquired by for about $900 by a group of Chinese investors. This deal is the 3rd largest deal in the advertisement technology industry. The other two are Google’s (NASDAQ: GOOGL) acquisition of DoubleClick and Microsoft (NASDAQ: MSFT) buyout for aQuantive.
The products of Media.net are licensed by a number of publishers and advertisement networks across the internet. The technology automatically learns to display relevant ads to users based on their preference.
Media.net, founded by tech entrepreneur Divyank Turakhia, who said in an interview, “We got an incredible amount of interest just because ad tech is a large and growing space and, at the same time, the number of companies that have been successful in it have been limited.”
The digital ad startup has being doing well. Media.net has made $232 million in revenue in 2015, and according to Turakhia more than half the revenue of which came from mobile visitors.