MediaKind Launches to Enable Immersive Media Experiences for Everyone, Everywhere

A new global media technology leader – MediaKind – has launched
today. The new brand was unveiled today across the globe through a
series of events and a live global webcast available to watch on-demand here.
MediaKind is the new identity for Ericsson’s Media Solutions business.

Designed to embody the concept that media should inspire and unite
humankind, MediaKind draws on Ericsson’s 150-year heritage of bringing
communities together through pioneering fixed and mobile communications
and unites a number of media technology pioneers under one common
identity. It addresses a new age where media is the fabric of society,
captivating audiences, changing perceptions and bringing us together.
MediaKind’s mission is to lead the future of global media technology and
be the first choice for service providers, operators, content owners and
broadcasters looking to create and deliver immersive media experiences
for everyone, everywhere.

Angel Ruiz, CEO, MediaKind, said: “We understand the power of media and
how it is evolving. It runs in our DNA and it’s our passion. With our
pioneering heritage and strong foundations fueled by deep innovation, we
have a single goal in mind: to enable our customers to create and
deliver immersive media experiences. We are uniquely positioned to help
shape and lead the future of global media technology. Our award-winning
technologies, established industry heritage and forward-thinking experts
equip organizations with the end-to-end technology solutions needed to
embrace media of all kinds.”

MediaKind combines the strength, power and heritage of groundbreaking
media technology pioneers Aspex, Azuki Systems, Envivio, Fabrix,
HyCGroup, Microsoft Mediaroom and TANDBERG Television. It currently
serves over 900 cable, satellite, telecom service providers and
broadcasters around the world, enabling them to compete and
differentiate with immersive media experiences. MediaKind’s end-to-end
video delivery solutions include Emmy award-winning video compression
solutions for contribution and direct-to-consumer video service
distribution, advertising and content personalization solutions, high
efficiency cloud DVR, and TV and video delivery platforms. MediaKind
delivers these products and solutions at scale to:

MediaKind will continue its deep investment into its innovative product
portfolio as part of its commitment to helping its customers
differentiate and address the shifting media marketplace. MediaKind will
share deeper insights into its next generation solutions and
applications at IBC 2018 (September 13-18, 2018).

On January 31, 2018, it was announced that One Equity Partners, a
private equity firm with deep expertise in media and telecom investment,
is set to become the majority owner of Ericsson Media Solutions. The
MediaKind brand will be carried forward when the transaction between One
Equity Partners and Ericsson is completed.

Today also saw the announcement of MediaKind’s global management team,
formed of TV, Telco and media experts. Led by Angel Ruiz, CEO, the
management team is operational today. It consists of:

Arun Bhikshesvaran, Chief Marketing Officer, MediaKind said: “Media has
the power to inspire, influence and be truly immersive – the very
embodiment of our exciting new MediaKind brand. Media unites us all and
MediaKind is uniquely positioned to drive the human entertainment
experience forward for everyone, everywhere. We have the right
technologies, an outstanding team and deep media know-how – a
combination that will enable us to provide the leadership our customers
need during a period of great transformation to a new multi-screen,
on-demand and immersive world of entertainment.”


About MediaKind

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