Microsoft Corporation (NASDAQ: MSFT) and CGS has presented their enterprise learning project in the “Best Advance in Employee Engagement Technology,” category at the Human Capital Management Excellence Conference, being held at the Hilton, West Palm beach, Florida from Jan. 31-Feb. 2, 2023. Among hundreds of applicants from around the world, the CGS/Microsoft project, “Microsoft: Driving Growth with an Inclusive Marketing Journey,” submission was awarded the bronze trophy. The project exemplifies the essence of workforce transformation enabling the Microsoft marketing team to quickly get up to speed on the four key pillars of inclusive marketing (approachability, representation, globalization and accessibility).
Introduced in 2020, the Microsoft Marketing Learning team developed a robust “Introduction to Inclusive Marketing” course as part of a broader skilling program. Similar to a blending of the game Trivial Pursuit with the TV show “Where in the World Is Carmen San Diego,” it takes learners on an adventure. The game promotes genuine relationships with people that celebrate diverse values, respect across a wide range of human experiences and positive effects on consumers.
“We know our learners are eager to consume the content but are limited in time and space for learning,” said Dr. Malika Viltz-Emerson, Director of HR Digital Transformation at Microsoft. “Partnering with CGS, we embarked on a journey to provide our learners with a shorter, engaging, easily consumed Inclusive Marketing Journey Game. It allows learners to interact with colleagues across the globe and asks users to demonstrate and apply their knowledge of inclusive marketing. Microsoft’s commitment to this space is refreshing, it’s not just about targeting niche segments or policy compliance; it’s providing opportunities for all people to feel seen and understood.”
“At CGS, our goal is to enable workforce transformation with technology. We are honored to be recognized for our customized learning approaches and innovation in partnership with Microsoft as they further their company’s mission,” said Doug Stephen, president, learning division, CGS. “Partnering with our valued clients to enhance training and engagement initiatives, and delivering personalized services to ensure an exceptional customer experience is in our DNA. Our ongoing partnership with Microsoft is an example of the best ways to work together to impart knowledge to diverse and geographically distant employees.”
The CGS Enterprise Learning Group has served as a partner to many dynamic companies on an international scale. To deliver innovative, custom learning solutions essential to scaling people, processes and performance.
